About Céline
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Spanish
Conversational
French
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Experience
- Grands Moulins de Paris (Francine)Head of Social MediaAGRICULTUREJuly 2024 - Today (1 year and 11 months)Paris, FranceDevelopment of the social media strategy for Francine (Grands Moulins de Paris)Management of the SoMe department (supervision and management of the CM, Art Direction and Strategic Planner, E-Influence) and CRM.KPI tracking, learnings, social media monitoringTeam coordinationWeekly client meetings
- Club MedCommunity ManagerHOSPITALITYJune 2023 - Today (3 years)Paris, FranceManagement of daily interactions on the brand's global social networks (Instagram, TikTok, LinkedIn), ensuring responsive and quality customer relations.Implementation of conversational monitoring to detect sensitive signals, anticipate reputational risks, and report alerts as necessary.Supervision of content mentioning the brand and moderation of posts not conforming to its image and standards.Coordination with internal teams, particularly customer relations, to ensure smooth, rapid, and consistent handling of requests.Development of monthly reports dedicated to community analysis, identified pain points, and encountered challenges.
- Groupe Crédit Agricole (AE)Community ManagerBANKING AND INSURANCEJanuary 2023 - December 2024 (1 year and 11 months)Paris, FranceManagement and engagement of Sofinco's LinkedIn and Facebook accounts.Development and coordination of the monthly editorial plan.Writing of creative briefs for the Art Direction department.Performance analysis through KPI tracking, strategic recommendations, competitive benchmarking, and social media monitoring.
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Education
- MASTER II - Communication and MediaESG MANAGEMENT SCHOOL2014- Communication de crise - Communication Corporate - Digital Business - Journalisme - Géopolitique - Social Média - CRM