Freelancer profile translated to English.

Description

For 15 years, I have been supporting companies in the success of their marketing projects.

Digitalization, launch of new offers, customer acquisition and retention, customer knowledge, automation, .... these are all projects I've been involved in.

I support my clients from needs definition to delivery:

✅ Needs definition,

✅ Feasibility study,

✅ Writing specifications,

✅ Defining necessary resources, budget, and planning,

✅ Information gathering and creation of documentation,

✅ Research, briefing, and team supervision,

✅ Project steering and monitoring: progress updates, meeting facilitation, minutes, control, testing,...

✅ Change management support for client teams: workshops, training, communications, onboarding,...

✅ Deliverable control, acceptance testing

Languages

French
Native or bilingual
English
Fluent
Spanish
Basic

Workplace preferences

Can work on-site

Lille (up to 50km), Lille (up to 100km), Paris (up to 10km)

Ircem Mutuelle
Product Manager
BANKING AND INSURANCE
August 2024 - December 2025 (1 year and 4 months)
Roubaix, France
Mission Objectives:
Develop and market new personal insurance guarantees for Ircem Mutuelle
Implement the marketing strategy for prospecting and retention
Contribute to cross-functional projects, optimize processes, and develop revenue
Missions:

Product benchmarking and scoping (with actuarial, legal, and compliance departments)
Contribution to drafting information notices, DIPA, and mutualist regulations, in coordination with the legal and compliance team
Coordination of validation steps in compliance with the AFAQ ISO 9001 standard
Management of market launch: product sheets, contractual documents, sales documents, digital journeys
Compliance with DDA obligations
Launch of new insurance offers in partnership (Health / Funeral / Accident / Professional Liability)
Definition and monitoring of a product backlog
Creation of a BPMN 2.0 process for product creation
Implementation of commercial action plans and customer campaigns
Support and training for the operational and sales team
Product Development BPMN 2.0 health insurance Banking and Insurance
AtoutÂge Services
Transition Manager
HEALTH AND WELLNESS
September 2023 - July 2024 (10 months)
Noyelles-lès-Seclin, France
As part of the reform of home support services (SAD), my mission is to implement new standards, improve profitability, and restructure the company.

Missions:
✅ SITUATION ANALYSIS
Analysis of the current situation and summary of the new decree
Recommendation of strategic, commercial, and organizational directions

✅ MARKETING - EXTERNAL AND INTERNAL COMMUNICATION
Definition of the action plan
Redesign of the product range and offers
Development of employer branding
Implementation of the CSR approach

✅ COMMERCIAL MANAGEMENT AND DEVELOPMENT
Cost analysis and price revaluation
Monitoring client files and adapting services
Reorganization of activities by sector
Writing and implementation of internal processes
Process Optimization Project Management Profitability Optimization Website Creation and Redesign Specifications
Mondial Relay
Web Product Owner
LOGISTICS AND SUPPLY CHAIN
February 2023 - July 2023 (5 months)
Villeneuve-d'Ascq, France
✅ Analysis of the strengths and weaknesses of the digital offering, its performance, and consumer expectations,
✅ Transcription of sitemaps and data updates,
✅ Development of the Web roadmap, updating and prioritizing the backlog,
✅ Identification and formatting of business needs (customer relations, B2B commerce) for the Benefralux region
✅ Definition, scoping, and implementation of new features,
✅ Definition, design, and execution of test scenarios and documentation (requirements, user stories, business brief),
✅ Interface with brand, customer, sales, and IT teams
✅ Discussion and implementation of optimizations with other countries (Benefralux, Spain, Portugal),
✅ Analysis of indicators and recommendations, maintaining operational tools.
Product Owner Backlog Management Agile Methodology Functional Specifications User Story