Freelancer profile translated to English.
Back to original languageAbout Celia
🌿 About
Hello and welcome, I am a passionate digital and creative designer who loves everything related to visuals. I help companies transform their ideas into clear, coherent, and desirable visual experiences, whether on the web, social media, or in print.
I have collaborated with various organizations, from insurance brokers and e-commerce to publishers, printers, and cultural institutions. These experiences have allowed me to understand the needs of each sector:enhancing a brand, attracting an audience, or clarifying a message.
Designingcommunication materialsthat combineaesthetics, readability,andperformance**. I create **web interfaces, landing pages, social media content, email campaigns, affiliate marketing materials,**newsletters, posters, or catalogs,** always ensuring harmony between form and content.
I work with rigor and attention to detail, placingcollaborationat the center. Each project begins with **attentive listening**: understanding your audience, your goals, and your brand tone. Then comes the **creative phase**: sketches, mockups, graphic variations, and deliverables.
🚀 The result?Coherent, modern, and effective materials that reflect your identity and achieve your objectives. My collaborators appreciate my ability to combinecreativity, adaptability, and technical expertise— whether for advertising campaigns, printed materials, or complete digital projects.
đź’ˇ What sets me apart:I combine a strong graphic culture with a curiosity for technology, fashion & beauty, and video games. This balance between aesthetics and innovation fuels my creativity, giving me a dynamic and versatile perspective on each mission.
✨ In summary
If you are looking for a partner who can understand your challenges, translate your values into impactful visuals, and make your projects shine across all platforms, let's discuss it!
French
Native or bilingual
English
Basic
Remote only
Primarily works remotely
Experience
- Groupe VILAVIGraphic DesignerBANKING AND INSURANCEDecember 2019 - Today (6 years and 6 months)Montreuil, France🎯 Experience – VILAVI Group / Maxance(Assignment within the marketing & communication team)
A story of clarity, consistency… and performance. 🚀
Main missions:- Creation of digital materials and campaigns for the group's brands (Assu2000, Euro-Assurance, Assuréo, Maxance, Vousfinancer, Abcourtage).
- Management of multi-team requests (communication, marketing, web) on various projects: social media, acquisition, web design, UX/UI, and affiliate marketing.
- Coordination between creative, technical, and marketing departments to ensure the consistency of digital projects and campaign performance.
Key tasks & achievements:- Creation of SEO and conversion-optimized landing pages (e.g., two-wheeler offer).
- Redesign of the Maxance website: new sitemap, design system, improved UX/UI.
- Redesign of the Maxance B2B extranet: modern interface, better user experience for partner brokers.
- Creation of content for social media (visuals, carousels, stories, thematic campaigns).
- Implementation and monitoring of Meta Ads & Google Ads campaigns: targeting, visual creation, reporting, optimization.
- Deployment of affiliate marketing actions in the insurance sector (partner recruitment, conversion tracking, reporting).
- Performance analysis (KPIs, cost per lead, conversion rate, ROAS) and recommendations for continuous improvement.
Results:- Improved conversion rates on product landing pages.
- Modernization of the group's B2B & B2C digital image.
- Better performance of advertising campaigns (increased qualified traffic).
- Place des Tendances - Groupe PrintempsWeb DesignerE-COMMERCEFebruary 2016 - December 2019 (3 years and 10 months)93500 Pantin, France🎯 Experience – Place des Tendances (Printemps Group)(Collaboration with Créa, Marketing & CRM teams – 2016 → 2019)Main mission:
Transform each commercial campaign into an elegant and high-performing digital experience, reflecting the chic and minimalist universe of Place des Tendances.
Key tasks & achievements:- Creation and integration of marketing emails, affiliate kits, print elements, and event landing pages for key periods (sales, exclusives, collaborations).
- Graphic design and production of multi-format visuals (web, social, print) harmonizing visual storytelling and commercial performance.
- Close collaboration with creative, marketing, and CRM teams to ensure visual consistency and smooth execution of campaigns.
- Use of Photoshop, Illustrator, and Dreamweaver to produce polished creations, aligned with the premium standards of the Printemps group.
- Contribution to the improvement of internal processes: anticipating production needs, better coordination between creative and marketing departments.
Results:- More engaging digital campaigns, perfectly aligned with the brand's premium universe.
- Increased click-through and conversion rates thanks to clearer, more impactful, and consistent visuals.
- Strengthened inter-team collaboration and increased efficiency in implementing commercial operations.
👉 By combining aesthetics, graphic rigor, and performance, I contributed to making each operation a desirable and effective digital experience. - SNCF - Ligne HGraphic DesignerTRANSPORTATIONDecember 2014 - September 2015 (9 months)Paris, FranceWithin the H line, I participated in theredesign and layout of communication materialsfor internal use and travelers: posters, flyers, newsletters, brochures, and leaflets. I ensured theconsistent application of the graphic charter**, **photo retouching**, and **coordination with external service providers(printers, agents, couriers) to guarantee the quality and distribution of materials in the field.
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Education
- Master 1 International in Graphic DesignCampus Fonderie de l'Image2015Mastère international en design graphique
- Multimedia Art Director DiplomaEcole Multimedia2014Diplôme Directeur Artistique Multimédia