About Cecilia
I'm a UX Researcher & Service Design Consultant with over 10 years of experience helping organizations design products and services that truly meet user needs.
I have led research and design projects across B2C and B2B, I'm used to working with cross-functional teams to deliver actionable insights and shape strategies.
- How I work
Mixed-methods research: Interviews, surveys, usability testing, data analysis
Service & UX Design: Journey mapping, co-creation workshops, process optimisation
Research Ops & Strategy: Templates, repositories, continuous discovery practices
- What you get
Clear, actionable insights that influence product roadmaps
Research deliverables your team will actually use
A collaborative partner who integrates smoothly with PMs, designers and leadership
Fluent in English, French & Swedish - and experienced with remote, international teams.
Swedish
Native or bilingual
English
Native or bilingual
French
Fluent
Danish
Fluent
Norwegian
Fluent
Remote only
Primarily works remotely
Experience
- Betclic groupSenior User ResearcherTECHNovember 2024 - Today (1 year and 7 months)• Research lead for a world leading sports betting app ($87M), mixed methods with surveys/interviews/usability tests, mentoring 2 juniors, partnering with PMs• Upleveling research ops, templates, repository, tooling
- ReadlyLead User ResearcherTECHApril 2021 - November 2024 (3 years and 7 months)• First and sole UX Researcher at Readly, a digital magazine & news platform• Implemented research foundations, continuous discovery, drove mixed methods research (5 markets) shaped product vision, key experiences like audio & articles
- RåsaftSenior Experience ResearcherRESEARCHOctober 2020 - December 2020 (2 months)Lead end-to-end CX research, crafted customer journeys, co-creation of workshops at Råsaft, premium juice brand.Defined segments and attitudes on the Swedish juice market to support rebranding efforts on web, in-store and bottle design.
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Education
- Master of Science, Business and EconomicsLund University, School of Economics and Management2015Master thesis: A qualitative study of Uber and Airbnb, Rating & Reviews in the sharing economy
- UX UI Design BootcampIronhack202010-week full-time intensive training in UX/UI methodology and the fundamentals of HTML/CSS
Certifications
- UX UI DesignerIronhack2020