Freelancer profile translated to English.
Back to original languageAbout Carolina
(EN)
I’m a marketing and growth strategist with over 10 years of experience across markets and industries, working with both B2B and B2C companies, and with a strong entrepreneurial background.
I support companies in structuring and optimizing their growth through acquisition strategy, go-to-market execution, brand positioning, and international expansion.
🎯 My expertise includes:
Marketing & Go-to-Market (GTM) Strategy
Brand & Positioning, messaging, and storytelling
Content & Media Strategy (SEO, paid, social, multi-channel)
Data-driven approaches and consumer behavior insights
International growth (Europe, LATAM, MENA)
I work in English, French, and Spanish.
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English
Fluent
French
Fluent
Spanish
Native or bilingual
Italian
Basic
Can work on-site
Paris (up to 20km)
Experience
- Lejos del ClichéFounder & Host (Social Impact Side Project)PRESS AND MEDIAApril 2024 - Today (2 years and 2 months)Paris, FranceLejos del Cliché is an ongoing non-profit content project for Spanish-speaking women, exploring leadership and professional decision-making through experience, neuroscience and human behavior, with a focus on non-cliché perspectives on female leadership.- Design the concept, branding, editorial positioning and multi-platform content strategy.- Produce and distribute a video podcast across YouTube, Spotify and podcast platforms, reaching 60K+ views/plays in its first season.- Publish long-form articles on Substack, using storytelling and copywriting to share practical ideas and tools for everyday use.The goal: helping more women step into leadership.
- FreelanceEntrepreneurship & Strategy Consultant (Freelance)CONSULTING AND AUDITSSeptember 2024 - October 2025 (1 year and 1 month)Paris, France• - Advised early-stage entrepreneurs on business, marketing and growth strategy.• - Mentored entrepreneurs on leadership and communication skills.
- PartooHead of International Marketing - EMEA & LATAMTECHSeptember 2023 - January 2024 (4 months)Paris, France• - Led international marketing across 20+ countries (Europe, LATAM, MENA).• - Defined GTM strategy, global marketing roadmap and budget allocation.• - Developed high-impact B2B content (webinars, case studies, benchmarks) to support lead generation.• - Led international event strategy across key markets.• - Led a 5-person team and cross-functional collaboration (Marketing, Sales, Product, Customer Success).
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Education
- Master of Science in International MarketingRennes School of Business2020
- Bachelor in Business Management (BBA)Universidad de La Sabana2014Bachelor in Business Management (BBA)