Freelancer profile translated to English.

Description

I enjoy analyzing and understanding how people live and will live tomorrow. This has led me to work in marketing for 15 years, listening to and informing myself about societal trends in various consumer universes.

Today, I am putting my skills, combining what I know how to do and what I love to do, at the service of a company that is questioning its products, its audience, and its short and medium-term organization.

With what is happening today, the market is completely being redrawn. It is also a time when companies must rethink their strategy. I have done marketing strategy, research, and consulting for service companies like Ipsos, Presstalis, and more recently, trend and consulting firms like Nelly Rodi, Mazars, Deloitte, and startups to help clients ask questions

- about increasing their sales

- about their commercial offers

- about their positioning

- about their organization

- or even to find avenues for innovation or diversification

My Expertise

Marketing Strategy:

- Strategic and competitive intelligence

- Benchmark

- Business plan preparation

- Marketing strategy development

- Digital Marketing Strategy: analysis, choice of the right levers, analysis grid to optimize sites

Market Research:

- Questionnaire design

- Organize field surveys

- Supervise data processing

- Analyze and present results

Communication:

- Internal and external communication

- Preparation of communication materials: sales pitch, catalogs, brochures, website content

Languages

Spanish
Conversational
English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Paris (up to 30km)

Alma
On Malt
Benchmark
February 2022 - February 2022 (1 month)
Paris, France
Benchmark on 10 players in fractional payment.
- Summary sheets on each player
- Best practices of the players
- Study of the ergonomics of apps and websites
- Mapping of conclusions and recommendations
Positioning Strategy Market Research Competitive Intelligence
Consultante freelance
Strategic Marketing Consultant
BANKING AND INSURANCE
September 2019 - Today (6 years and 9 months)
Support companies in their marketing and digital strategy and execution of the resulting action plan.

During company launches:
- Identification of the best strategic opportunities using benchmarks, industry intelligence, and market analysis
- Business plan development, implementation of steering tools and processes
- Positioning, pricing, definition of the media plan, editorial strategy
- Digital strategy definition: recommendations on website creation, social media animation, and blogger and influencer networks

During brand repositioning:
- Definition and implementation of Marketing plans and strategic directions
- Identification of customer needs
- Steering and definition of committees to monitor action plans
- Market research: consumer purchasing behavior, creation of prospective profiles, image and awareness assessment, customer satisfaction...
- Co-working to work on concrete business plans
Marketing Communication Strategy Business Strategy Competitive Intelligence Business Plan
Presstalis
Marketing and Communication Research Director
PRESS AND MEDIA
March 2015 - February 2019 (3 years and 11 months)
Market Research
- Conduct purchase duplication studies for press publishers based on receipts
- Conduct Shopper studies in partnership with Ipsos and a study on societal trends with Sociovision
- Production of new offers based on big data and machine learning approaches

Strategic Marketing
- Identify business opportunities through proximity and customer knowledge
- Propose and develop innovations, key development areas
- Implement the marketing strategy of the research department
- Transformation of Presstalis's historical research department into a Marketing Consulting service for publishers (Lagardère, Bauer, Le Monde, Prisma, Planeta, Le Figaro, ...)

Communication
- Redesign of all materials: modernization of presentations, newsletters, offer catalogs
- Organization of the annual event: venue, invitations, client list, logistics...
- Modernization and animation of the event: use of innovative tools, intervention of external speakers, animation of the event for 200 people
Market Research Marketing Research Needs Assessment Business Strategy Positioning Strategy Sales Strategy Communication Strategy