About Carmen
English
Native or bilingual
French
Native or bilingual
Spanish
Conversational
Experience
- Asian Business OwnersHostPRESS AND MEDIASeptember 2023 - Today (2 years and 9 months)Hong Kong, Hong Kong SAR ChinaShare the success stories of entrepreneurs in Asia.What are the keys to success? How to overcome the difficulties of entrepreneurship? How to grow your business?Listen to the inspiring journeys of entrepreneurs and their valuable advice.
- Octo GenFounderSOCIAL NETWORKSJanuary 2023 - Today (3 years and 5 months)Hong Kong, Hong Kong SAR ChinaSOCIAL MEDIA STRATEGY: Define a strategy to target an audience and increase reach to attract more potential clients and gain visibility and engagement.CONTENT CREATION: Create engaging content, adapted to the brand's codes and the audience. Includes visuals, videos, GIFs...OPTIMIZE PERFORMANCE: Collect and analyze account data to better understand the audience, adapt content, and optimize performance.
- Adevinta Product & techMarketing & CRM Project ManagerE-COMMERCEJuly 2019 - May 2023 (3 years and 11 months)Paris, France- Manage programmatic campaigns to attract and engage tech talent using banners and landing pages to optimize performance - keeping an eye on impressions, CTR, and CPC.- Manage a CRM project, create and write emailing campaigns - grow audience size, open rate, and engagement through strategic monthly campaigns and performance analysis (open rate, click-through rate, unsubscribes...).- Improve the performance and visibility of Adevinta's tech blog, which I launched in 2020, for which I created the visual identity, managed the relationship with an agency to publish articles, and built an internal community.- Create engaging content for social media and copywriting to reach a tech audience - manage paid campaigns to promote blog posts on Twitter, Instagram, and LinkedIn and perform A/B testing on different approaches by analyzing impressions, CTR, and CPC.- Work on brand reputation through sponsorship of tech events and strategically chosen newsletters recommended by a tech audience (TL;DR, Monitoring Weekly, The Register...).- Implementation of projects around diversity and inclusion: inclusive recruitment process and organization of events and content creation for Pride Month.
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Education
- Master MarketingIPAG Business School2016
Certifications
- Adobe IllustratorLexom2023