Freelancer profile translated to English.

Description

Hello everyone! I'm Carlos GZ, Creative Director and Copywriter with over ten years of experience in various advertising agencies in Spain and Australia. During this time, I have worked for top-tier brands, led teams and departments, primarily in the digital area, and developed numerous local and global campaigns.

Some of the milestones in my career, which I would like to share with you, are:

- I founded a creative consulting boutique in Australia with several international profiles.

- I led the creative department of M&C Saatchi Spain, overseeing 5 creative teams.

- Responsible for acquiring over 10 new clients through creative pitches.

- Co-founder of the advertising and design blog Tago Art Work, the 5th most influential marketing and advertising blog in Spanish for five years.

- Awarded at some of the most important advertising festivals such as Cannes Lions, D&AD, Echo, CdeC, or El Sol.

The fields in which I excel are creative direction, copywriting, and digital marketing, where I can apply my skills in conceptualizing, developing creative strategies, team leadership, and creating comprehensive campaigns at an international or local level.

Some of the brands I have worked for include: Airbnb, Huawei, Samsung, CocaCola, Ikea, Mini, Vodafone, Unicef, Mercedes-Benz, Unesco, or Heineken, among others.

Feel free to visit my website to discover more about my work: carlosgzworks.com

What do you say, shall we do something great together?

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Madrid (up to 50km)

ISKA Digital
Founder / Freelance Creative Director
April 2019 - Today (7 years and 2 months)
Sídney y alrededores, Australia
Founding member of Iska, a creative boutique based in Sydney with an international spirit. I was in charge of leading the pitch that allowed us to develop the communication for Spark Festival 19, Australia's largest entrepreneurship festival.
AnalogFolk
Freelance Creative Copywriter
August 2019 - October 2019 (2 months)
Sídney y alrededores, Australia
In Australia, I worked as a freelance creative for AnalogFolk Sydney in collaboration with the New York office on the launch of the Hyundai Venue in the Australian market. I also participated in the development of the first international campaign for the infant nutrition brand Bubs Australia.
M&C Saatchi Spain
Creative Director
June 2016 - November 2018 (2 years and 5 months)
Madrid y alrededores, España
As Creative Director, I was responsible for overseeing several creative teams and leading the pitches that resulted in winning the accounts of two of the agency's most important clients: Huawei Spain and Hornimans Tea. As well as the annual project “Año Murillo” for the Seville City Council and UNESCO; and the account for Spain and Portugal of UnionPay. Main clients: Airbnb, Huawei, Renfe, Ballantines, Coca-Cola, Seville City Council, UNESCO, Hornimans, Union Pay, and Mercedes Benz.