Freelancer profile translated to English.

Description

Hello! I'm Carlos, amultidisciplinary designer and art directorbased in Barcelona, originally from Bogotá. I specialize in creating solid and meaningful design systems that connect with audiences and build memorable brand identities. From editorial design and data visualization to campaign direction and motion graphics, I create visual pieces that communicate with clarity and impact.

I have collaborated with global agencies and cultural projects to develop cross-media campaigns targeting both B2B and B2C audiences, managing design projects from start to finish: from mood boards and concepts to final art.

My approach is strategic, creative, and human-centered. Whether you need a fresh visual identity, art direction for a campaign, or digital assets for your brand, I'm here to help you bring your vision to life.

Let's create something worth remembering.

Languages

Spanish
Native or bilingual
English
Fluent
Portuguese
Conversational
Catalan
Conversational

Workplace preferences

Can work on-site

Barcelona (up to 50km)

FREELANCE
Graphic Designer
September 2023 - Today (2 years and 9 months)
• Expertise in branding, editorial design, and visual storytelling, creating compelling, data-driven graphics that enhance business-critical content.
• Proficient in data visualization and infographics, transforming complex information into clear, impactful visuals for a wide range of audiences.
• Proven experience working with high-profile clients, delivering design solutions that align with organizational goals and exceed client expectations.
• Proficiency in Adobe Creative Cloud (InDesign, Illustrator, Photoshop), Figma, along with experience in collaborating through digital tools to ensure cohesive team output.
• Creative thinker and self-starter, comfortable both independently and as part of a team, with a deep passion for delivering innovative, high-end design work.
Graphic Design Branding Packaging Typography Brand Strategy
LEMON E HIJOS
Art Director & Graphic Designer
September 2023 - September 2024 (1 year)
Barcelona, Spain
• Working as art director & graphic designer as part of the team of Lemon e Hijos. Lemon e Hijos is one of the leading digital marketing consultancy in Barcelona.
• Specialized in cross-media advertising and branding concepts for B2C and B2B.
• Supervision & production of advertising & graphic content for high-ends clients such as Telefónica, BBVA, Repsol, PSC, Ajuntament de Barcelona and more.
• Created data visualizations and infographics that translated complex information into clear, impactful visuals for client like Ajuntament of Barcelona, supporting strategic decision-making and data analysis for digital tendencies research book.
ANTIMATERIA
Content Creation & Graphic Designer.
April 2019 - November 2022 (3 years and 7 months)
Bogotá, DC, Colombia
• Working as content creator and graphic designer for agency focused in the production of musical concerts and events.
• Increased agency Instagram followers by 3K in 1 year through targeted digital content creation.
• Designed visually appealing graphics, animations & aftermovies using softwares from the Adobe CC Suite resulting in a 61% increase in user engagement.
• Developed high-end visual presentations using PowerPoint & Illustrator for internal and client presentations, aligning with strategic goals.