Freelancer profile translated to English.

Description

Performance Marketing Leader with over 25 years of experience and a genuine passion for what AI is making possible right now. I help companies not just optimize their digital campaigns, but fundamentally make them smarter. From data-driven Google and Meta strategies to AI-powered workflows, automated dashboards, and API integrations, I combine strategic thinking with technical implementation. My successes speak for themselves: 480% growth in a key client, awarded 'Best Use of Search – B2C' and 'Best European PPC Campaign', with an average of 35% revenue increase in existing clients within 6 months. As a freelancer, Fractional CMO, or team lead – I deliver immediate impact. In German, English, or Turkish.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
Turkish
Native or bilingual

Workplace preferences

Can work on-site

Stuttgart (up to 50km)

Peak Ace Agency
Team Lead Performance Marketing
DIGITAL AND IT
January 2022 - Today (4 years and 5 months)
Berlin, Germany
• • Early adopter and active practitioner of AI-powered marketing, building dashboards, api integrations, scripts with Claude Code, Cursor, Google Big Query to improve and optimize workflows into digital marketing strategy and team culture.
• • Led a diverse team of 8 professionals, including senior managers and trainees, to deliver outstanding performance marketing outcomes.
• • Developed and executed data-driven, multi-channel strategies, boosting client sales leads by 35% and increasing revenue by 25% within one year.
• • Drove an impressive 480% growth in a major client account, earning awards such as Best Use of Search – B2C (PPC) and Best European PPC Campaign.
• • Recruited and mentored team members, cultivating a culture of collaboration, continuous learning, and high performance.
• • Managed and optimized advertising campaigns across Google Ads, Meta ads (Facebook & Instagram), TikTok and programmatic channels, improving ROI by up to 30%.
• • Fostered a growth-oriented environment through effective leadership, tailored mentorship, and skills development.
• • Promoted knowledge sharing and ongoing learning, resulting in stronger team cohesion and innovation.
Claude Code Google Ads Google AdWords Team management AI Automation
Eastern Mediterranean University
Visiting Lecturer / Dozent - Digital Marketing
January 2021 - January 2022 (1 year)
• • Taught digital marketing courses on buyer personas, customer journey mapping, and sales funnels.
• • Guided students in practical skills like SEO, SEM, growth marketing, and metasearch strategies.
• • Emphasized applied techniques, including landing page optimization and reputation management.Senior Performance Marketing Consultant
Freelance
Senior Performance Marketing Consultant
January 2019 - January 2022 (3 years)
• • Scaled digital marketing campaigns for startups and established brands in Germany, the UK, and the US, increasing client revenues by an average of 35% within six months.
• • Managed and optimized over $2 million in annual ad spend across Google Ads, Meta Ads, and other digital channels, reducing customer acquisition costs by 20%.
• • Led a team of 5 specialists, enhancing productivity by 30% through effective leadership and conducting over 50 CRO experiments, resulting in a 25% uplift in conversion rates.
• • Implemented rapid creative testing processes, increasing ad engagement rates by 15% and maintaining a 95% client retention rate over three years.