Freelancer profile translated to English.
Back to original languageAbout Camille
Need to boost your growth with an ROI-driven vision and agile execution?
Hello, I'm Camille :)
I support iconic brands (Sessùn, Etam Group, Cultura, Gamin Gamine), transforming influence and affiliation into genuine e-commerce growth levers. My approach is simple: Agility, Data, and Performance.
🎯 What I bring to your business:
Cutting-Edge Affiliation: Expert in Affilae and Awin platforms, I manage your programs from A to Z (Sourcing, Negotiation, Tracking) with a strict focus on ROI.
360 Influence Strategy: Creation of influence hubs in agencies and for clients. I handle everything from creative briefs to market reach.
Growth & Visibility: Complete mastery of the marketing mix (SEO, SEA, Marketplace, Acquisition) and the supply chain for a global business vision.
Training & Knowledge Transfer: I support your teams in developing skills in modern affiliation leverage.
🛠 My preferred tools:
Platforms: Affilae, Awin, Kolsquare, Shopify.
Data: Creation of tailor-made management files for granular performance tracking.
🚀 Why me?
I'm used to high-volume peak periods. Whether it's structuring a department from scratch or optimizing an existing strategy, I focus on flawless execution and measurable results.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Gamin. Gamine.Head of Influence & AffiliationFASHION AND COSMETICSSeptember 2025 - Today (9 months)Complete creation of the influence department and management of the affiliation strategy to maximize ROI.Strategy & Support: Design of the entire acquisition funnel within the affiliate program.Creation of Data Tools: Development of customized tracking and reporting files on Excel/Notion to measure the actual performance of campaigns (CAC, ROAS, LTV).Campaign Management: Identification, recruitment, and management of strategic partnerships with "Lifestyle/Kids" profiles.Continuous Optimization: Analysis of KPIs and adjustment of the strategy based on the specific needs of each campaign.
- SessùnHead of Influence & AffiliationFASHION AND COSMETICSFebruary 2025 - November 2025 (9 months)Market Development: Management of growth in new strategic markets through a dedicated content strategy and a network of local influencers.Core Market Reach: Optimization and enhancement of visibility in the primary market (France) to consolidate the brand's leadership.Strategic Agility: Audit and redesign of the existing acquisition strategy for greater responsiveness to market trends and real-time performance.Content Focus: Creation of a high-performing content ecosystem, designed for conversion and brand image.Optimization & Tools: Implementation of agile processes and monitoring tools (KPIs) to measure the direct impact of influence on revenue.
- In HaircareAffiliation & Influence Marketing ManagerE-COMMERCEAugust 2024 - January 2025 (5 months)Paris, FranceAs a freelancer for in Haircare, a brand specializing in hair supplements, I am responsible for creating, optimizing, and cleaning up the affiliate program. My role also includes developing an influence marketing strategy in line with the brand's economic objectives.Mission Details:• Creation of the affiliate program: Design and implementation of a structured affiliate program, adapted to Innercare's needs, aiming to attract relevant affiliates and increase brand visibility.• Optimization and cleaning: Regular review of the affiliate program to ensure its performance, eliminate inactive or misaligned partners, and maximize return on investment.• Development of influence marketing: Elaboration of a targeted influence strategy, in collaboration with specialized influencers, to promote Innercare products through strong and brand-consistent partnerships.• Strategic Alignment: Development of an affiliation and influence strategy aligned with Innercare's economic objectives, to ensure profitable and sustainable growth.
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Education
- SEA Referencingisoluce2022Le diplôme de Référencement SEA chez Isoluce permet d'acquérir des compétences essentielles en publicité en ligne et en optimisation des moteurs de recherche. J'ai pu développer mes compétences au sein de la plateforme Google Ads en acquisition Digitale
- Professional Bachelor's Degree (L3) - MEDIA STRATEGY AND DIGITAL EXPERTISEIUT MICHEL DE MONTAIGNE2019La licence professionnelle "Stratégie Média et Expertise Digitale" est un programme d'études de niveau L3 (Licence 3) axé sur la compréhension et la maîtrise des stratégies média et des compétences numériques. Cette formation vise à former des professionnels capables de naviguer dans l'univers complexe de la communication numérique et de développer des stratégies efficaces pour promouvoir des marques, des produits ou des services en ligne. J'ai eu l'occasion d'étudier: l'analyse des médias sociaux, la publicité en ligne, la gestion de campagnes publicitaires, le référencement (SEO), l'analyse de données, la création de contenu numérique, la gestion de projets numériques, et bien plus encore. .