Camille Ducasse

I assisted Maman Vogue in relaunching its digital activity by completely designing a new website and creating its visual identity. The brand, which had been on pause for several months, needed a strong and coherent new online presence to reconnect with its community and attract new readers.

The project began with defining needs and visual strategy. The goal was to give Maman Vogue a professional, modern, and reassuring image, while respecting its universe: a media dedicated to maternity, parenting, and family life.

I designed a complete graphic identity, including a new logo and a graphic charter. This defines a soft and harmonious color palette, suitable typography, and visual elements to convey the brand's values: authenticity, kindness, and expertise.

In parallel, I conceptualized and created the website's web design. My work focused on designing a fluid user experience, with clear navigation, optimal editorial content hierarchy, and an airy design that highlights articles and key sections.

I had the opportunity to collaborate with TotalEnergies for an international congress bringing together many players in the energy sector. In this context, the company wanted a leaflet of about 40 pages, designed as a reference document to present its activities, expertise, and commitments to attendees.

The objective was twofold: to offer a clear and structured document to facilitate the reading of sometimes technical information, and to be visually impactful to reflect TotalEnergies' innovative and professional image. Beyond a simple information tool, this leaflet was intended to be a true strategic enhancement tool, capable of highlighting the company's vision and its role in major energy transitions.

To meet this challenge, I worked on a modern and functional layout, adapted to rich and varied content. The use of grids, hierarchical text blocks, and careful visuals brought rhythm and fluidity to the reading. I also integrated icons, charts, and illustrations to make data more accessible and quickly capture the attention of an international and diverse audience.

The final result is a document combining rigor and aesthetics, designed to be both pleasant to browse and faithful to TotalEnergies' graphic charter.

I assisted Djiminy, a company specializing in next-generation IT outsourcing, in the complete redesign of its website. The goal was to modernize its digital image and highlight its differentiating positioning through a site that is professional, clear, and accessible.