Camille Astruc

9 years of experience in Marketing, including 6 years within the LVMH group, supporting the development of prestigious brands such as Guerlain, Dior, and Make Up For Ever. I have built solid expertise in strategic markets, both in France and internationally.

Today, I leverage this dual background of large corporations and marketing research within an insights company, where I support my clients on their Marketing & Communication challenges: concept testing, product and service launches, co-creation, awareness and image studies, or brand experience optimization.

Specializing in qualitative methodologies, I work for advertisers, large groups, startups, agencies, and research institutes, covering the entire process:

Design and writing of study protocols

Definition of targeting and recruitment criteria

Participant recruitment

Facilitation of focus groups, individual interviews, ethnographic observations

In-depth analysis and formulation of operational recommendations

I bring an analytical, structured, and action-oriented approach to each mission, fueled by my field experience and my deep understanding of business challenges. I have had the opportunity to work across a wide variety of sectors: Luxury, Technology, Medical, Automotive, Banking, Consumer Goods, etc.