About Bruno
I create actionable data driven strategies that companies apply to understand better their users, maximize revenue and reduce costs.
I have Engineering background and drove my career to Data Science and Digital Marketing.
With 10 years of experience in data and marketing roles, I have enrolled in projects with world's market leaders such as Glovo, L'Oréal, Michelin, Zurich Insurance, Webedia, Tinder, Johnson&Johnson and others.
I have knowledge in:
- Data Analysis and Manipulation (Python, SQL, Tableau, PowerBI, DataStudio),
- Statistical Modelling (descriptive and inferential) and machine learning,
- Marketing Analytics Tools Expertise (Funnel, Adjust, Google Analytics),
- Media Buying and Selling (Google Ads, Meta Ads, Google Ad Manager, Google Adsense),
- A/B Testing and Experimentation,
- Multichannel Marketing Optimization ( incrementality, marginal CAC, LTV estimations, budgeting),
- Creatives/content optimization.
- Artificial Intelligence (AI),
- Cloud Services (GCP and AWS),
- App Marketing and more.
Let's connect!
English
Native or bilingual
Spanish
Fluent
Portuguese
Native or bilingual
Can work on-site
Barcelona (up to 50km)
Experience
- MadBoxSr Marketing Data AnalystVIDEO GAMES AND ANIMATIONMarch 2024 - July 2024 (5 months)Barcelona, Spain- Developed comprehensive documentation for the entire marketing analytics pipeline, encompassing ETL processes, attribution modeling, LTV forecasting, and bidding/UA optimization.- Engineered a new marketing analytics pipeline, enhancing features, reliability, flexibility and maintainability while adhering to the company's operational constraints and strategic goals.- Established a strategic roadmap for future Marketing Analytics projects, ensuring alignment with business objectives for upcoming quarters.
- Zurich Gruppe DeutschlandSr Technical Business AnalystBANKING AND INSURANCESeptember 2023 - February 2024 (5 months)Barcelona, Spain- Responsible for assisting an application development, aligning stakeholder expectations and translating business needs into technical requirements.- Responsible for assessing the data quality practices for a group of systems, detecting problems and proposing solutions to improve the overall data quality.
- GlovoSr Business Analyst - Performance MarketingTECHMarch 2022 - July 2023 (1 year and 5 months)Barcelona, Spain- Created actionable strategies to explore business opportunities.- Partnered with data scientists, marketers and data engineers to optimize all aspects of Glovo's marketing efforts.- Contributed with Experiments, Marketing Attribution Modelling, Multichannel Optimization, Budgeting, Conversion Rate Optimization and Dashboard Solutions.- Conducted exploratory and ad-hoc analysis, using data science and machine learning tools to proactively detect opportunities.Examples: Customers Segmentation, Time series forecast, ARIMA, ANOVA, Random Forests and other machine learning algorithms.- Boosted experimenting culture and designed, managed and evaluated large scale marketing experiments using statistical knowledge like A/B testing, Dif. in Dif., Synthetic Controls, Bootstrapping and others.- Orchestrated Dashboard Solutions, from data ingestion to visualization.Monitored data quality, identifying issues and fixing them with pragmatic solutions.Designed and managed dashboards and advanced visualization tools to facilitatereporting and campaign optimization.- Provided support on all data related queries for diverse stakeholders.
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Education
- Bachelor of Science in Industrial EngineeringIBMEC2017Bachelor's degree, Industrial Engineering. Graduated with Latin Honor "Magna Cum Laude" (top 5% students)
Certifications
- Advanced Google Analytics CertificationGoogle2020
- Drive Advertising Revenue with Google Ad ManagerGoogle2021