Freelancer profile translated to English.
Back to original languageAbout Bruno
Brand Architect & Growth Strategist for founders and growing brands.
I help founders, especially product and engineering profiles, transform a product vision into a strong, desirable, and coherent brand to accelerate their growth and attractiveness.
Consultant and former entrepreneur, I work at the intersection of branding, storytelling, art direction, and go-to-market to create brands that truly differentiate themselves in their market.
My approach combines brand positioning, visual identity and territory, acquisition and growth, product experience, e-commerce strategy, CRM and conversion, as well as business development.
I primarily support consumer, premium, and digital projects with a strategic and highly operational approach, focused on impact, brand perception, and growth.
Spanish
Conversational
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- ARIJEHead of DigitalLUXURY GOODSFebruary 2021 - Today (5 years and 4 months)Paris, France- Launch of the arije e-boutique- Business strategic recommendations- Branding and content creation coordination recommendations- Management of a catalog of over 10,000 products- User Experience (UX/UI) Optimization- Marketing and Communication Strategy (SEA / SEO)- Performance Analysis (Google Analytics)- Order and Customer Service Management- Management of Brand Partner Relationships for E-boutique activations- Content creation
- KLOVIS CalvadosConsultant Brand Strategy, Social Media & InfluenceWINE AND SPIRITSJuly 2020 - August 2025 (5 years and 1 month)Paris, FranceGlobal strategic support for the KLOVIS brand as part of its launch in the French market.Development of two structuring strategic presentations:1. Social Media, Influence & PR Benchmark- Analysis of best practices in the spirits sector (Monkey Shoulder, Bulleit, Hendrick’s, Don Papa, Avallen…)- Definition of a differentiating editorial line (sexy brand, cocktails, nature, history, product)- Influence strategy recommendations (features, events, sponsored content, affinity targeting)- Structuring of a PR strategy: press kit, media outreach, events, collaborations, and annual roadmap- Social Media Influence Benchmark…2. "Food Nurturing" Strategy & Brand Platform- Construction of the brand platform (brand key, purpose, positioning, key messages)- Definition of the core target "Young at Heart" (25–40 years old, urban, high-level professionals)- Repositioning of calvados as a modern alternative to rum and whiskey in cocktails- Development of an educational and lifestyle content strategy (cocktails, craft, know-how, culture)- Recommendations for distribution strategy, field activation (bars, wine shops), events, and retailObjective: modernize the image of calvados, create desirability, and lay the foundation for a sustainable brand awareness strategy.
- COSMOGONIECreation Eshop Shopify + SEOFASHION AND COSMETICSMay 2020 - June 2020 (1 month)Paris, France- Creation of the Eshop with videos- Integration of marketing stress (flash promos, limited stock remaining)- Newsletter and notifications to keep customers informed of restocks in case of shortages- Multilingual setup- SEO, concrete recommendations, optimization of natural referencing and social networks (SMO)
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Education
- Master in Strategic Marketing and International Business ManagementTOULOUSE BUSINESS SCHOOL BARCELONA2014
- Admission to a Grande Ecole of CommerceHEC PREPARATORY CLASSES2010