Freelancer profile translated to English.

Description

Director Marketing & Branding I Interim Manager & Consultant I Brand Building, Repositioning & Growth I Strategic Marketing I Brand & Product Management I 360° Communication I FMCG I Cosmetics I Health I B2C I B2B

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Brand & Marketing Lead FMCG

18+ years of experience in building and scaling

consumer brands.

Communication Expert

Who gives brands character and tells stories with

attitude.

Product Portfolio Architect

Who recognizes strategic relevance and drives innovation.

Go-to-Market Expert

Deeply rooted in B2B + B2C, perfumery, drugstore, and retail

(DACH).

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Marketing Consulting | Interim Managerin
Marketing Consulting | Interim Manager
FASHION AND COSMETICS
July 2025 - Today (11 months)
Consulting companies in brand strategy, go-to-market, and
marketing organization

Development of scalable marketing structures and growth strategies
SOMMAIRE BEAUTÉ
MARKETING DIRECTOR
FASHION AND COSMETICS
January 2025 - July 2025 (6 months)
Düsseldorf, Germany
Responsible for a portfolio of 17 brands in the DACH region, including strategic portfolio sharpening and realignment of brand communication. Rebuilding brand communication for seven brands for clear positioning in the DACH region. Development of a D2C shop concept as well as building and implementing a PR and KOL network including content management.
Portfolio Strategy Brand Management Leadership Branding Content Marketing
KLAPP COSMETICS
MARKETING DIRECTOR
FASHION AND COSMETICS
July 2023 - October 2024 (1 year and 3 months)
Hessisch Lichtenau, Germany
Responsibility for global brand management as well as strategic portfolio and product development. Planning and controlling of launch and activation calendars for optimal utilization of focus and launch moments. Implementation of a new corporate identity to increase visibility in cosmetic studios and the D2C shop as well as to secure new listings. Strengthening brand awareness and sustainable customer growth through in-store communication, website layout optimization, and targeted PR and social media campaigns.
Portfolio Strategy Product Development Brand Management Leadership Branding