Freelancer profile translated to English.

Description

Clarify strategy before acting.

I intervene when marketing decisions become structural: launch, repositioning, or growth phase.

I help leaders clarify their positioning, structure their marketing strategy, and drive a coherent trajectory.

Strategic expertise founded on the ground.

I / Building a marketing function

In a fast-growing agri-food SME, I built and structured, over nearly 9 years, an initially non-existent marketing function, leading to the establishment of a dedicated organization.

Defining positioning, structuring the offer, managing the marketing strategy, and supervising a team.

II / Developing a multi-channel e-commerce ecosystem

Implementing and managing a digital strategy integrating Prestashop, Amazon Vendor, and marketplaces.

→ +46.7% average annual online revenue growth (over 4 years).

III / Structuring and developing the product portfolio

Managing the redesign and launch of over 50 products, with the structuring of the offer and commercial highlights.

→ 15 products became best-sellers

A strategic partner.

I intervene through BIÀNCA., a marketing strategy firm, when strategic thinking becomes necessary to clarify choices and structure the trajectory.

Particularly on:

Brand positioning and repositioning.
Structuring marketing strategy.
Deploying and optimizing go-to-market.
Supporting launch or growth phases.
Managing marketing performance (KPIs, organization, prioritization).

Let's discuss your situation.

This initial exchange allows for taking a step back and structuring the next steps.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Rennes (up to 50km), Saint-Malo (up to 30km), Vannes (up to 30km), Brest (up to 30km), Nantes (up to 30km)

Chocolaterie Chevaliers d'Argouges
Senior Product Manager & Digital Channels
AGRICULTURE
December 2023 - September 2025 (1 year and 9 months)
Saint-Lô, France
Managed the marketing & digital strategy for the Chevaliers d'Argouges and Palais d'Ébène brands. Redesigned and launched over 50 products, including 15 best-sellers over 2 years (Christmas, Easter, Permanent). Close collaboration with the product/packaging R&D department. Managed the annual marketing/digital budget and KPI reporting. Supervised marketing/communication assistant and coordinated agencies/freelancers.
Marketing Strategy Product Launch Strategy Positioning Strategy Strategic Management Business Strategy
Chocolaterie Chevaliers d'Argouges
Webmarketing & Communication Manager
AGRICULTURE
June 2017 - December 2023 (6 years and 6 months)
Le Mesnil-Opac, France
E-commerce development (Prestashop, Amazon Vendor, marketplaces): +46.7%* online revenue. *CAGR over the last 4 years. Created the CDA brand platform. Developed digital awareness (Fb, Insta). Organized national events (Salon du Chocolat, Salon de l'Agriculture de Paris).
Marketing Strategy E-commerce Strategy Webmarketing Strategy Positioning Strategy Business Strategy
Chocolaterie Chevaliers d'Argouges,
Webmarketing Assistant Internship
AGRICULTURE
January 2017 - June 2017 (5 months)
Le Mesnil-Opac, France
Developed a WordPress showcase website. Contributed to the optimization of the CDA e-commerce site. Participated in communication materials.
E-commerce Strategy Webmarketing Strategy Corporate Strategy KPIs and Metric Definition and Monitoring Growth Strategy