Freelancer profile translated to English.

Description

I help start-ups, SMEs, and cultural organizations to clearly position their brand, reach new target groups, and implement strategies with esprit in a practical way. With over 20 years of experience in branding, marketing, and cultural management – from international agencies to leading institutions – with international and national companies – I know what matters: a clear story, relevant channels, and measurable results.

My focus areas:

– Brand strategy & positioning

– Marketing & communication concepts

– Live comm (staging of brands in space)

– Audience development (new target groups)

– Campaign and project management (from operational to strategic planning)

My added value: I combine business know-how with cultural experience and deliver quickly implementable solutions.

Sessions are welcome in German (or English, if desired).

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Zürich (up to 50km)

Luzerner Sinfonieorchester, Residenzorchester KKL Luzern
Chief Marketing & Sales Officer (CMSO)
CULTURE
December 2022 - Today (3 years and 6 months)
Luzern, Switzerland
– Member of the management team, overall responsibility for marketing, communication & sales.
– Development of a long-term marketing strategy, internationalization.
– Transformation from analog to digital ecosystem (CRM, ticketing, performance marketing).
– Positioning of the orchestra at an international level.
Social Media Customer Service Sales Management Web Design Communication
Avantgarde Switzerland AG,
Managing Director / Head of Zurich Office
CONSULTING AND AUDITS
July 2015 - October 2022 (7 years and 3 months)
Zürich, Switzerland
– Establishment and management of the Swiss branch (Zurich).
– P&L responsibility
– Member of the DACH Executive Committee.
– Development and implementation of numerous brand strategies, experience campaigns, and events.
– Support of clients such as Coca-Cola, Porsche, Rivella, Philip Morris, Lufthansa, Omega.
– Introduction of creative workshop formats (Business Development / New Revenue Streams).
– New Business
– Responsible for up to 14 FTEs (+ freelancers)

Business Development Innovation New Business Development Project Management Corporate Strategy
L'Arbre Switzerland AG
Founder & CMSO (Marketing & Sales)
LUXURY GOODS
November 2013 - December 2016 (3 years and 1 month)
Zürich, Switzerland
• Development and implementation of a 360° brand positioning.
• International campaigns, events (including Basel World).
• Strategic and operational marketing, acquisition, and CRM.
New Business Development Business Development Communication Sales Management Pricing Strategy