Freelancer profile translated to English.
Back to original languageAbout Benjamin
Hello,
My name is Benjamin and I've been working in SEA for over 15 years (managing advertising campaigns on Google Ads, Microsoft Advertising, Facebook Ads, and LinkedIn Ads).
Throughout my career, I've worked with various companies in different sectors. Both client-side and agency-side, I've acquired numerous web marketing skills that I put at the disposal of advertisers wishing to optimize their sponsored links on Google and Bing search engines.
My expertise and the close relationships I've built with the Google Ads, SA360, Google Analytics (GA4), and Microsoft Advertising teams allow me to offer various advertising solutions to clients looking to boost their revenue and improve their return on investment (ROI).
I would be delighted to put my skills to your service. Do not hesitate to contact me to improve the performance of your advertising campaigns.
French
Native or bilingual
Can work on-site
Paris 8e Arrondissement (up to 30km), Levallois-Perret (up to 20km), Puteaux (up to 30km), Boulogne-Billancourt (up to 10km), Suresnes (up to 30km)
Experience
- WPP - FranceSenior SEA Consultant Google Ads & Microsoft AdvertisingDIGITAL AND ITNovember 2021 - March 2023 (1 year and 4 months)Levallois-Perret, FranceFreelance mission of approximately 15 months with the agency Keyade (SEA agency of the WPP Group):Management of various SEA accounts to assist internal teams (retail, e-commerce, luxury, etc.) - Duration 11 months:• Complete restructuring of SEA accounts according to agency/client directives (La Redoute BE, NL, and FR)• Creation and optimization of Google Ads and Microsoft Advertising campaigns on strategic accounts (Louvre Hotels Group, IDKIDS, Okaïdi, Auchan, etc.)• Implementation of specific and/or commercial SEA operations in the mass retail sector (Auchan)• Creation of several dashboards in Looker Studio to track campaign performance• Handover of accounts to the experts in charge of continuing operations & debriefing on recently conducted actionsTaking over SEA accounts for the Hermès client and managing a team of three people - Duration 3 months:• Participation in the creation of Google Slides presenting strategies and recommendations to be implemented• Setting up weekly calls with the client for roadmap monitoring and client updates• Updating Shopping feeds and regular check-ins with the client and agency technical teams• Analysis of clicked/sold products and comparison of SEA and Google Analytics exports• Review of all available custom audiences on Google Analytics & strategic integration across all campaigns• Handover of accounts to the experts in charge of continuing operations & debriefing on recently conducted actionsTaking over all Mont-Blanc accounts (Richemont Group) - Duration 1 month:• Steering, budget monitoring, and campaign optimization• Weekly meeting with the client to monitor the roadmap• Training & assistance provided to the recently arrived junior in campaign management• Handover of accounts to the experts managing the client & debriefing on actions taken,
- BAM Karaoké BoxCreation of a SEA structure on Google AdsENTERTAINMENT AND LEISUREJune 2021 - July 2021Paris, France- Implementation of a SEA acquisition strategy respecting 3 distinct products.- Creation of a clear nomenclature allowing data reading by product, campaign type, and adopted strategy- Integration of all Google Ads recommendations for optimal launch of advertising campaigns- Updating Google My Business listings to display physical businesses in ads- Preparation of specific Google Analytics audiences and different objectives depending on the products,
- MeeticAffiliation Account ManagerENTERTAINMENT AND LEISUREApril 2020 - June 2020 (3 months)Paris, France• Optimization of weekly reports to analyze results by affiliate and by site• Creation of weekly reports on competitor analysis in Search Engine Marketing• Weekly and monthly calls on affiliate results & actions to plan• Handover to the expert in charge of taking over the accounts and debriefing on actions taken with affiliates
Reviews
AD
Account deleted
Reviewed on 2/20/2018
Benjamin, a great freelancer: advice, friendliness, work done by the book!
Thanks again for your service!
Tom
Eskimoz
Reviewed on 7/28/2016
Very serious and efficient, I recommend Benjamin!
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Education
- Obtained accreditation as a "Google Advertising Professionals" specialistGoogle AdWords Certification2008
- Higher technician in multimedia data integrationAutograf2006
Certifications
- Google Ads Certification for Search Network AdvertisingGoogle Ads2020