Freelancer profile translated to English.
Back to original languageAbout Belén
I help companies and brands transform their visual communication into stories that sell, without relying on expensive agencies or creatives disconnected from the business.
It wasn't always like this. 15 years ago, I was just a photographer behind the lens, capturing moments without understanding how they turned into euros for brands. Frustrated by projects that looked great in portfolios but didn't drive sales.
Then I saw it clearly: images are not enough on their own; they need strategy, narrative, and alignment with real objectives. I founded Ciclópea in 2021 and went from documenting realities to designing complete visual ecosystems.
Today, I lead comprehensive projects as CEO: professional photography, visual storytelling, and editorial products that strengthen positioning and increase confidence.
I coordinate multidisciplinary teams, manage finances and operations to deliver measurable results, from campaigns that have increased sales by 30% to training that has professionalized dozens of teams.
What sets me apart: 360º experience (studio, sales, design, training) to align every pixel with your ROI.
If your brand needs photos that convert, powerful visual storytelling, or an editorial project that boosts your business, write to me.
Let's make your visual story unstoppable. Connect!
Spanish
Native or bilingual
English
Fluent
Can work on-site
Madrid (up to 50km)
Experience
- Ciclopea CreativaCEOCULTUREMarch 2021 - Today (5 years and 3 months)Madrid, SpainI lead business strategy, financial and operational management, and new product development from creative direction to strategic management, guiding a talented and multidisciplinary team to develop innovative visual projects. Additionally, I foster a collaborative environment where each team member can contribute their unique creativity and skills, ensuring exceptional work and professional growth for everyone.
- White Paper PhotoPhotographer and Production DirectorPRESS AND MEDIAOctober 2013 - Today (12 years and 8 months)España, SpainCarrying out social and documentary photography projects, excelling in capturing significant moments at events.Designing visual brand identities for corporate clients, integrating creative concepts into visual strategies.Collaborating on international projects, delivering personalized and high-quality results.
- Sony ElectronicsNational Trainer for the Photographic ChannelRETAIL (SMALL BUSINESS)April 2017 - March 2018 (11 months)España, SpainDesigning and delivering technical and commercial training programs for sales teams and distributors, focusing on professional photographic products.Representing the brand at industry events and technology fairs, leading product presentations and technical demonstrations.Fostering motivation and satisfaction in sales teams through effective and personalized training.
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Education
- Higher Vocational Training Cycle in ImageLuis Buñuel2006
- BaccalaureateAtenea2004Humanidades.
Certifications
- Continuing education in artificial intelligence for book industry professionalsParix Germán Sánchez Ruipérez Foundation2025