Freelancer profile translated to English.
Back to original languageAbout Adrien
đ Welcome to my profile, I'm Adrien | Freelance Webmarketing Strategy Consultant for over 10 years | Let's create Link đ
đ They trust me
Prismashop | Macoque.com | Toutadim | Wegoboard | Bouygues Telecom | Le Bar Ă Chaussette | The Lost Recording
đGoogle Partner and Bing Partner
â
Certified âĄïžGoogle Ads / Google Analytics / Bing Ads
đ§ Founder of several blogs and e-commerce sites | Experience in Agencies & Client-side
đŻE-commerce | Lead Generation | Brand Awareness
Expertise doesn't mean Opacity —ïž
I'll explain what your data says, so you maintain control over your campaign's evolution and we can share, together, the pleasure of a job well done.
In a few figures đą
+âŹ4.5M invested annually
+80 clients supported
+âŹ55M generated through campaigns, landings, recommendations, and optimizations
đ§âđł My Recipe
Between performance and relationship, how does it work?
1/ Strategy: Listening | Understanding | Expertise
2/ Levers: Prioritization | Iterations | Performance
3/ Destination / CRO: Conversion Maximization | Optimization | A/B tests
4/ Tracking: Collection | Dashboard | Analysis
Clear as crystal đȘšđ§
đ€My Expertise
SEA | Google AdWords
- Campaign Audits
- Creation of your Search, Pmax, Display, or Youtube campaigns
- Campaign Optimization
- SEA Training
SEO | Referencing
- Blocking Factor Audits
- Semantic Corpora
- Optimized Content Writing
- Link Building Strategy
- SEO Training
Social Ads | Meta - Pinterest - LinkedIn
- Benchmarking and Briefing
- Pixel Integration
- Audience Strategy
- Campaign Creation
- Monitoring and Optimizations
Amazon Ads
- Product Feed Management
- Listing Optimization
- Creation and Optimization
Affiliation
- Strategy Definition
- Partner Site Selection
- Effinity & Affilae Platforms
Feel free to contact me for a 30-min Google Ads Check-up đ
French
Native or bilingual
English
Fluent
Can work on-site
Bordeaux (up to 50km), Paris (up to 100km), La Rochelle (up to 100km), Nantes (up to 100km), Lyon (up to 100km)
Experience
- INTER PARTNER ASSISTANCE
On Malt
Marketing Strategy SupportBANKING AND INSURANCEFebruary 2026 - Today (3 months)Paris, FranceDigital Acquisition Consultant â Axa Travel InsuranceStrategic and operational support for the digital marketing team at Axa Travel Insurance, 1 to 2 days per week.SEA Audit & ManagementComprehensive Google Ads account audit to obtain an objective view and identify optimization opportunities. Weekly alignment meeting with the agency to ensure consistency and follow-up of actions.Multi-Lever Operational SupportReinforcement of the internal team on several acquisition projects: management and animation of the affiliate program, advice on launching Social Ads campaigns, recommendations on tracking optimization, and support in building the SEO roadmap.Visibility & GEO (Generative Engine Optimization)Prioritization of visibility topics in AI search engines (ChatGPT, Perplexity, Google AI OverviewsâŠ). Work on indirect referencing through mentions on partner sites, comparison sites, and authority sources to maximize brand presence in LLM-generated responses. - VANTURAGoogle Ads Setup - ShopifyRETAIL (SMALL BUSINESS)February 2026 - February 2026Bordeaux, France
Mission: Google Shopping Optimization & Google Ads Campaign Structuring
**Client**: Vantura â Outdoor E-commerce (clothing, shoes & equipment)ContextVantura is a French e-commerce brand specializing in technical outdoor equipment (mountaineering, trail running, hiking, climbing, cycling, camping). With a large and multi-category product catalog, the challenge was to improve the quality of the product feed to maximize visibility on Google Shopping and streamline the Google Ads campaign architecture to manage investments based on actual performance.Actions Taken
Product Feed Optimization via ChannableAudit and restructuring of the Google Shopping feed: enriching product titles with key attributes (activity, gender, material, technical characteristics), standardizing Google Product Category, adding custom labels to segment the catalog by margin, seasonality, and sports category. Implementation of transformation rules in Channable to automate data updates and ensure feed compliance.Performance Max Campaign Structuring by CategoryCreation of a PMax architecture segmented by discipline (mountaineering, trail & running, hiking, climbing, cyclingâŠ) to align audience signals, creative assets, and conversion goals for each product category. This segmentation allowed for refined budget management and prevented cannibalization between categories.Shopping Campaign Management by Performance via the Insight ModuleUtilization of Channable's Insight module to identify top-performing products and restructure Shopping campaigns accordingly: segmentation into high/medium/low priorities, isolation of best-sellers for dedicated bids, and exclusion of low-performing items to optimize overall ROAS. - Si Si La PailletteGoogle Ads Campaign Audit and StructuringFASHION AND COSMETICSSeptember 2024 - September 2024Paris, FranceGoogle Ads Account Analysis:- Campaign Structure Analysis- Bidding Strategy Parameter AnalysisRestructuring of Search CampaignsImprovement of the Pmax product feedPerformance Monitoring and Optimization
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Education
- Master Digital Marketing & E-BusinessECITV2018L'ECITV est une Ă©cole spĂ©cialisĂ©e dans le digital marketing, internet et l'audiovisuel. L'ECITV dĂ©livre des diplĂŽmes reconnus par l'Ătat niveau 1 et 2. SpĂ©cialisĂ©e dans les mĂ©tiers de l'Internet et de l'Audiovisuel, l'ECITV repose sur une pĂ©dagogie et un programme novateurs. Cette Ă©cole a vu le jour pour rĂ©pondre Ă un besoin exprimĂ© par les grands acteurs des mĂ©tiers de l'Internet et des mĂ©tiers de l'Audiovisuel : former des collaborateurs compĂ©tents et opĂ©rationnels pour ces 2 mĂ©dias aujourd'hui incontournables, aux interactions de plus en plus fortes.