Description

Senior Digital Analytics specialist with over 14 years of experience (7+ years in-house and 7+ years freelancing). I excel at defining, optimizing, and automating tracking frameworks using GA4, Google Tag Manager, and server-side tracking. Skilled at integrating a wide range of marketing tools to deliver actionable insights. I have a proven track record of managing complex projects and reducing marketing spend and manual work through innovative solutions for various industry leaders.

Industry field of expertise

Languages

Croatian
Basic
Macedonian
Native or bilingual
Albanian
Native or bilingual
English
Fluent
German
Basic

Workplace preferences

Can work on-site

Berlin (up to 50km)

betrieb-digitalisierer.de
Digital Analytics Consultant
DIGITAL AND IT
July 2024 - Today (1 year and 10 months)
Berlin, Germany
Currently working with clients across industries, from e-shops to local businesses and consulting agencies.
GA4 Google Tag Manager Conversion Tracking Google Analytics 4 Conversion Optimierung
AAA internetshops GmbH
Senior Digital Analyst
E-COMMERCE
November 2021 - December 2023 (2 years and 2 months)
Berlin, Germany
● Senior member of the Data Engineering (BI) team, leading Google Marketing Platform 360 initiatives across Google Analytics UA (360), GA4 (360), and Google Tag Manager (GTM) 360 implementations.
● Managed Google Cloud Platform tasks, including BigQuery operations and Server-Side GTM (sGTM), ensuring accurate tracking, reporting, and continuous optimization.
● Utilized Core Web Vitals for A/B testing GTM performance, optimizing tracking without compromising website speed or user experience.
● Implemented and managed additional tools such as Optimizely, Mouseflow, ProductsUp, eMarsys, AWIN, Souvendus, TrustedShops, and Google Optimize to enhance tracking capabilities.
google tag manager 360 google analytics 360 ga4 GTM BigQuery
TRKKN gmbh
Digital Analytics Consultant
DIGITAL AND IT
October 2020 - October 2021 (1 year and 1 month)
Berlin, Germany
● Served as a Google Partner (GMP & GCP), managing large enterprise clients’ GMP stacks (GA360, GTM360, etc.).
● Rolled out GA360 for multiple large clients by auditing existing setups, collaborating with diverse teams to define project goals, preparing detailed tracking guide documentation (detailed dataLayer codes and instructions), execution, maintenance, troubleshooting training, and innovation.
● Led and executed the migration of over 45 Google Analytics UA properties to GA4, coordinating a team of developers and an external agency while running hybrid implementations—including unified app+web tracking via Firebase.
● BigQuery for raw data exports.
Google Tag Manager Google Analytics Google Data Studio BigQuery GA4