Freelancer profile translated to English.
Back to original languageAbout Barbara
Welcome 👋🏻
I am Barbara, I am 32 years old and I am passionate about digital marketing and entrepreneurship.
I offer my services to boost your business or project. I am creative, dynamic, and a hard worker.
My skills:
- Brand strategy
- Multichannel acquisition strategy
- Online advertising (Meta, Linkedin, Pinterest, Google)
- Social media management
- Organic content creation
- Video content creation (UGC, Shorts, Reels)
- Personal branding
- Website design (Shopify, WordPress)
- Landing page creation (System.io, Brevo)
- UX design
- Marketing offers
- Brand image management
- Lead generation
- Project consulting and development
- Market analysis and benchmarking
- SEO audit
- Keyword analysis
- SMA/SEA strategy
My channels?
I really enjoy using Linkedin, Facebook, Instagram, YouTube, Pinterest.
My training?
Kedge Business School for management and business development.
Oreegami x Google for digital marketing.
Le wagon and simplon for data.
Ades and Mindeo for media buying.
What I like to do?
Content strategy and optimization, social ads campaigns, metrics analysis, brand identity management, offer creation, media and communication strategy creation.
Who am I?
I am originally from Paris, I lived a few years in Marseille, then in Bordeaux. Today, I have settled in Lisbon.
I place great importance on the human aspect and the person behind the business.
I translate your needs into digital reality for your clients and future clients.
If my description has piqued your curiosity, go for it! 😎
Let's go!
French
Native or bilingual
English
Fluent
Portuguese
Native or bilingual
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Agora CCEMedia buyerSOCIAL NETWORKSJuly 2024 - September 2024 (2 months)Bordeaux, FranceDevelopment, creation, and management of online advertising campaigns for the community of communes of l'Estuaire (33520).Objective:Implementation of an online advertising campaign to promote a business competition.Projects completed:Marketing strategy, A/B testing, copywriting, creation of advertising visuals for online distribution.In detail:- Creation of creatives, ads, texts, descriptions- Development of campaign structure, optimizations, and A/B testing- Audience creation and complementary strategies to the advertising campaign (landing page, etc.)- Results analysis and budget optimization
- Natalia Galleray (Psychologue holistique)Marketing and Development ConsultantHEALTH AND WELLNESSMarch 2024 - June 2024 (3 months)Bordeaux, FranceObjective:Optimize the website and brand identity.Projects completed:Redesign of the graphic charter, UX design of the website, prioritization of offers, creation of marketing arguments.Content:Information structuring, improvement of the user journey, and highlighting the specificities of services to better meet prospect needs.Brand strategy:Definition of a visual identity, an editorial line, and a distinct positioning for each company.Continuous strategic supportMarketing consulting:Personalized support through monthly advice on multichannel acquisition, editorial strategy, and marketing performance optimization.Cross-channel consistency:Ensuring harmony between different communication channels (website, social media, physical materials) to maximize brand impact.Website creation and user experience optimizationWebsite design:Creation of e-commerce sites (Shopify, WordPress) by prioritizing information for a fluid user journey.UX design:Implementation of clear navigation structures, simplification of the purchasing process, and design optimization to improve customer experience.Marketing offers:Creation of personalized offers and packages based on company needs, with adapted marketing campaigns.
- Christophe ChevreuxGraphic and Web DesignerARTS AND CRAFTSApril 2024 - September 2024 (5 months)Objective:Creation of visual identity and communication for an orchestra.Projects completed:Photo shoot, website creation, social media management, development of graphic identity and positioning of offers.Content:Visuals adapted to different types of services (weddings, dance parties) and creation of a storytelling to strengthen the artists' image.Website creation and user experience optimizationWebsite design:Creation of e-commerce sites (Shopify, WordPress) by prioritizing information for a fluid user journey.UX design:Implementation of clear navigation structures, simplification of the purchasing process, and design optimization to improve customer experience.Marketing offers:Creation of personalized offers and packages based on company needs, with adapted marketing campaigns.Print support and visual brandingPrint:Creation of physical materials such as brochures, flyers, and business cards, while maintaining consistency with digital materials.Brand image management:Development of a graphic charter and management of visual consistency across different communication materials.
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Education
- Media BuyingAdes Bootcamp2024Media Buying
- Growth and data automationLe Wagon2024Growth and data automation
Certifications
- Digital Marketing and Online Advertising Manageroreegami2023
- Google Analytics Individual Qualification CertificationGoogle2022