Freelancer profile translated to English.

Description

SEO, Trainer, Developer, and Fireworks Expert 🎆 | 10 years of experience with the best (Fnac, Renault, Radio France…)

I simply solve the most complex SEO issues:

High volume (millions of URLs)
Multilingual sites
Ambitious redesigns
Aggressive competition
Algorithmic penalties
Triple-digit growth objectives
Scale-ups and hyper-growth startups

My site: Several operating models possible:

Coaching: I help you execute or refine your strategy
Partially outsourced: we co-build the strategy together and divide the tasks
100% outsourced: you entrust me with your entire SEO strategy and I execute the entire campaign for you

Services📦

SEO Audit (internal, external, semantic, technical)
Roadmap, content writing
Scoping, project management
SEO Migration
Maintenance, alerting
Data analysis, reporting
Team training

Client and Sector References✨

Media (Radio France, 20 minutes)
Tech (Ledger)
E-commerce (Fnac Darty Group, Maisons du monde)
Construction (Saint-Gobain Group)
Industry (Renault Group)
Travel (Promoséjours)
Music / cultural industry (Qobuz)
Food (Danone / Whisky.fr / Francine)
Electronics (Terraillon)
Insurance (AXA)

Solutions and Tools Mastered⚒️

Google Suite: Adwords / Analytics / Search Console
Dashboarding and tracking: Looker Studio / GTM
Crawling: OnCrawl / Botify / Screaming Frog / Scrapy / BS
Awareness: Ahrefs / Majestic / Mention
Programming: PHP (advanced) / JS (advanced) / HTML (expert) / CSS (Expert), Bash / Python (basic) / R (basic)
Frameworks: VueJS / jQuery
Others: Google Sheets (expert), SEMRush, Prerender, Redirection.io, AWR

Site Types

From showcase sites to very high volume sites
Traditional CMS (WP, Drupal...)
From newly launched sites to technical/UX/functional redesigns

Industry field of expertise

Languages

Swedish
Basic
Spanish
Basic
English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

CHANEL SAS - GDS Chanel.com
SEO GEO Expert
LUXURY GOODS
December 2025 - April 2026 (4 months)
Neuilly-sur-Seine, France
Objective:guarantee operational excellence (minimal regressions), scale operations, prepare for the future (GEO)

What I did

- Managed operational teams, agencies, exchanges, and coordination with various stakeholders
- Automated non-regression tests (CI/CD, Playwright)
- Partially automated functional specifications based on documentation (+ proofreading)
- Produced reports (Looker Studio), data analysis, data-driven actions
- Built an SEO data lake (Google Analytics, Google Search Console)
- Active monitoring and R&D on GEO, AI, nocode, and future of search (agentic) topics
Technical SEO SEO Audit GEO SEO Strategy Data Analysis
Maisons du Monde
Technical SEO Expert
E-COMMERCE
January 2024 - December 2024 (11 months)
Paris, France
Role:Technical SEO Consultant

Objective:secure SEO performance on a high-volume e-commerce site (avoid regressions) and improve discoverability through internal linking and facets

What I did
Implemented SEO non-regression tests (PLP/PDP templates, key tags, rendered content)
Detected and corrected anomalies related to releases (titles, indexing, missing content)
Optimized internal linking (contextual links, SEO cross-sell, crawl depth)
Redesigned facet management (controlled indexing, crawl rules, SEO prioritization)
Reduced duplication related to filter combinations
Improved indexation coverage on strategic pages (categories + potential facets)
Collaborated with product/tech teams to integrate SEO into deployment cycles ("SEO by design" logic)
Secured SEO performance on a high-volume e-commerce site (avoid regressions) and improved discoverability through internal linking and facets
Technical SEO Facet Indexing Internal Linking Crawling Regression Testing
AXA Assistance
SEO GEO Expert
BANKING AND INSURANCE
January 2024 - Today (2 years and 5 months)
Paris, France
Role:SEO / GEO Expert

Objective:support in-house SEO teams on the most technical issues (crawls, technical audits), debunk, test, measure, and evangelize GEO best practices

What I did

- Comprehensive SEO audit (technical, content, linking)
- Sanity score, crawls, and non-regression tests
- Identification of quick wins, structuring of roadmaps
- Multi-site / multi-market dashboarding and reporting
- Active monitoring and R&D on GEO, AI, evangelization, and debunking topics
GEO SEO Audit Technical SEO Crawling SEO Strategy

Check out Baptiste's experience

Hugo

Hugo Crevisier

Reviewed on 5/28/2024

Baptiste's intervention was effective and valuable in dissecting a technical and competitive issue on a SERP we know well. He provided us with unexpected analysis and actions that quickly yielded results. I recommend.

Stéphanie

Maisons Du Monde France - Affacturage

Reviewed on 6/15/2023

Thank you Baptiste for this service! We appreciated your informed advice, your experience in very technical subjects and their daily management (and your friendliness too ;)). We would be very happy to collaborate with you again.

Show all 21 reviews