Baptiste Rousselot

💻 Digital Project Manager (Sportpack): coordination of communication campaigns for sports brands and equipment manufacturers, schedule management, client follow-up, and creation of content adapted to partners' needs.

🎥 Videographer & Editor (SPK Studio): production of promotional videos, interviews, and social media content for sports brands (scouting, filming, editing, and color grading).

📱 Community Management & Content Creation (SPK Media): community engagement and content production for the group's specialized media outlets (Footpack, Runpack, Basketpack…), with a focus on product trends and sports culture.

💡 Comprehensive experience combining strategy, production, and creativity, serving innovation in sports marketing.

🎯 Management and engagement of communities on Facebook, Instagram, and Twitter, with a focus on storytelling and fan engagement.

🎬 Production of print, video, and motion design content to enhance the club's image and its partners.

📺 Creation and development of the official YouTube channel, with over 50 videos produced in 9 months (reports, interviews, highlights).

🎥 Supervision of match recordings and broadcasts in collaboration with an audiovisual production company during the COVID period.

💡 Experience combining sports, creativity, and digital strategy, within a passionate and rapidly expanding team.

🎬 Direction and production of content: concept, framing, and editing of videos for brands and institutions, blending emotional narrative with minimalist aesthetics.

🎨 Visual Identity & Art Direction: creation of visuals and concepts combining culture, lifestyle, and contemporary codes (fashion, design, music).

💡 Creative Support: assisting brands in expressing a unique identity through the tone, image, and rhythm of their content.

📷 Photography & Social Content: creation of visual series designed for social networks, with attention to textures, lighting, and graphic consistency.

💭 An experience that marked a turning point in my practice: moving from simple content to creating universes – thinking of each image as an emotion, each project as a signature.