Freelancer profile translated to English.

Description

15 years of experience leading the deployment of high-impact business platforms in CRM, CDP, and Marketing Automation.

As a freelance consultant for 7 years at Les Mousquetaires (Intermarché, Netto, Bricomarché) / STIME, I concurrently developed Ankaboot.io, my SaaS product studio. This dual role (client delivery + product building) has provided me with a comprehensive perspective: from business challenges to architectural decisions, all the way to production delivery.

My approach: strategic scoping → vendor selection → architecture → delivery → business adoption. No stalled projects.

Results:

- Shared CDP for 5 brands (Intermarché, Netto, Bricomarché, Bricocash, Bricorama): 360° customer view, acquisition ROI x2

- Structuring RFP Program — budget >€15M over 5 years (Salesforce, Batch, Mediarithmics, Azure Databricks, Kafka)

- Salesforce Center of Excellence — 20+ weekly active users

- 4 AI-native SaaS products delivered under ownership via Ankaboot.io (LeadMiner.io, WikiAdviser.io, thedig, and m3llm.cafe)

- OWASP CASA certification for LeadMiner.io — Documented process and open-sourced

Industry field of expertise

Languages

French
Native or bilingual
German
Conversational
English
Fluent
Arabic
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

ankaboot.io
Founder & CTO - Software Startup
January 2022 - Today (4 years and 5 months)
SaaS AI-native application development studio alongside consulting.
- 4 products delivered under ownership: M3llm.cafe (ChatGPT Clone for Tunisia), LeadMiner.io (B2B lead generation), WikiAdviser.io (AI agent), thedig.io (OSINT enrichment)
- OWASP CASA certification for LeadMiner.io recognized by Google — Cybersecurity
Python Typescript PostgreSQL Github Actions LLM
Les Mousquetaires
MarTech Program Director & Lead Product Manager CDP/CRM
RETAIL (SMALL BUSINESS)
January 2019 - March 2026 (7 years and 2 months)
Scoping and delivery of a shared CRM/CDP platform for 5 national brands (Intermarché, Netto, Bricomarché, Bricocash, Bricorama).
- RFP Program >€15M / 5 years — Selection of Salesforce, Batch, Mediarithmics, Azure Databricks, Kafka
- Shared CRM/CDP target architecture, GDPR data governance
- CDP adoption plan — Direct responsibility for business adoption and process change
- Salesforce Center of Excellence — 20+ WAU, continuous training and support
- Shared 360° customer view, acquisition ROI x2
Salesforce CRM marketing automation Customer Data Platform Change Management
CGI Business Consulting
CRM & Architecture Manager
CONSULTING AND AUDITS
January 2018 - January 2019 (1 year)
- GRDF (Biomethane CRM): Strategic scoping, CRM functional specifications, B2B2B pain point analysis
- Lead of CGI × Mirakl partnership — Support towards integration partner status
- Lead and organizer for Design Thinking implementation
Design Thinking CRM