About Ayoub
Arabic
Native or bilingual
German
Fluent
English
Fluent
Experience
- Sensata Technologies,Global Product Line Manager – Battery Management System (BMS)TECHJune 2022 - June 2025 (3 years)Munich, Germany• • Managed Sensata BMS product line with full P&L responsibility and a revenue of ~$24M. Led cross-functional teams to drive business growth• • Owned global strategy definition, competitive positioning and pricing strategy that resulted in 29% CAGR over 4 years by repricing and pivoting the product strategy• • Led growth and strategic initiatives in cooperation with internal functions to improve the different product line KPIs, i.e. revenue growth, market share, margin, product cost, inventory level …• • Conducted Voice of Customer activities and gained deep market insights into electric commercial vehicles, off-road vehicles, material handling vehicles, battery powered trains and Energy Storage Systems (ESS). Translated the learnings to a product roadmap• • Led the yearly Sensata strategy process to update the product line strategy and growth projection over the next 5 years and presented it to the Sensata leadership team (including C-Level)• • Worked with R&D team to define the prioritization of the development activities and projects. Aligned with system engineers to define next-gen platforms and prioritize the SW backlog• • Cooperated with regional sales teams in Europe, NA and Asia to win key opportunities with strategic customers which led to building new business opportunities pipeline of $30M average value per year• • Drove operational excellence by implementing an improved demand-planning process and product cost reduction initiatives, realizing a 10% cost decrease and unlocking up to 25% mid-term savings• • Led new product launch activities and worked with marketing communication team to develop a strong promotion campaign and acquire new leads• • Led a second product line for Insulation Monitoring Devices with a total revenue of ~$3-5M per year• • Hired and managed summer interns that supported in the product marketing activities
- BRUSA Elektronik GmbH,Product and Business Development Manager – Wireless Electric Vehicle ChargingApril 2019 - May 2022 (3 years and 1 month)Munich, Germany• • Interacted with global automotive OEMs to introduce the BRUSA Wireless Electric Vehicle Charging program, understand customer needs and collect market requirements. This resulted in winning a series development project with a major German automotive OEM• • Translated the customers requirements into product requirements and features. This allowed the establishment of an effective link between the customers and the BRUSA engineering team• • Defined product roadmap and next-gen products which positioned BRUSA as the leading supplier for wireless EV charging systems• • Led business development efforts resulting in the cold acquisition of a strategic U.S.-based OEM, culminating in a successful contract negotiation for a concept phase• • Analyzed the charging infrastructure market and gained deep insights about the EV charging ecosystem. Followed market trends and interacted with charging infrastructure providers to discuss potential partnerships and cooperations. Developed new business models including charging services with recurring revenue sources• • Conducted competitor analysis and identified BRUSA unique selling points as well as the gaps that shall be addressed. This helped differentiating BRUSA product offering from the competitors• • Answered RFIs and supported the sales team to answer RFQs and prepare offers
- Qualcomm,Project Manager – Wireless Electric Vehicle ChargingSeptember 2017 - March 2019 (1 year and 6 months)Munich, Germany• • Managed large scale projects for wireless electric vehicle charging with up to 20 team members considering all project aspects: technical, timing, financial and quality aspects• • Planned all project phases using JIRA-SCRUM and Microsoft Project. Defined corrective actions in case of deviation from the plan. This resulted in completing all projects with less than 5% deviation from the planned schedule and budget• • Led interdisciplinary project teams (simulations, Hardware, Software, mechanical and production teams) spread over multiple locations• • Interfaced with various internal and external stakeholders: R&D, business development, product management, legal, procurement and external suppliersQualcomm decided to stop its strategic investment in wireless EV charging and the whole team moved to BRUSA Elektronik GmbH
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Education
- Pricing Strategy SpecializationUniversity of Virginia/BCG2021Pricing Strategy Specialization
- Foundations of Business StrategyUniversity of Virginia2020Foundations of Business Strategy