Axel Steuck

Responsible at the project level for the development, production, and marketing of fashion and lifestyle-oriented product and brand concepts for medium and large retailers or fashion providers, acting as a service provider or consultant.

☑️ Marketing, product management, and procurement consulting and interim management for textile and lifestyle companies.

Senior Expert in the Roland Berger Network, Competence Center Fashion & Lifestyle.

🚨 Since the beginning of this year (2025), in addition to my own projects and consulting/interim mandates, I have been working as an official sales partner for microm services.

microm is an important service provider for advertisers in all industries for non-personally identifiable consumer information.

Reorganization of the commercial structures of the service company. Further development of digital consulting products in the area of consumer insights. Reorganization of the sales process and development of new revenue channels. Establishment of the PLZ8 ID as an alternative cookie solution for the digital programmatic advertising market.

Result:

☑️ microm is recognized in the digital programmatic competitive landscape

☑️ Development of strategic partnerships with:

☑️ Booking platforms (e.g., The Trade Desk)

☑️ Data cleanroom providers (e.g., Infosum)

☑️ Cross-industry ID solutions (e.g., European net-ID foundation)

☑️ Digital data marketplaces (e.g., Adsquare)

☑️ Reorganization of sales

☑️ Increase in recognition (high double-digit) on business social media

☑️ No. 1 SEO ranking in direct comparison to market participants

Interim management of the Private Brands division (Brands: OCK, Maui Wowie, Unifit) for the multichannel sports retailer Sport Scheck

Tasks:

📋 Relaunch of all brands

📋 Redesign of logo, product packaging, collection focus

📋 Development of a collection framework plan and collection development with the team

📋 Optimization of the collection development calendar

📋 Supplier management and procurement of new suppliers, including new supplier structures

📋 Design of merchandising with central purchasing

📋 Definition and accompanying implementation of the communication plan for Private Brands, stationary and digital

📋 Sales training with on-site and digital sales staff

📋 Training of the new Head of Private Brands over 2 months

Result

✅ organic sales growth in the double-digit percentage range

✅ streamlined and organized collection process for all 3 brands

✅ new, modern brand image for all 3 brands, recognized by consumers

✅ highly profitable collections - top performers in all categories (compared to all brands of the retailer)