Freelancer profile translated to English.
Back to original languageAbout Axel
Hello!
My name is Axel.
I haveover 7 years of experiencein digital agencies, and I offer my skills as a UX/UI/Product designer and CRO specialist to you. Feel free to contact me!
Here are the skills I can activate in more detail:
📈DATA & EXPERIENCE AUDITING
- Conducting **stakeholder interviews**;
-Analyzing website datato provide concrete recommendations for **optimizing your KPIs**;
- Conducting and analyzing **user interviews**, moderated or unmoderated, pre or post-redesign;
- Organizing **ideation workshops**;
-Heuristic reviewif a website or app already exists;
- Developingbenchmarksacross all sectors;
-Experience mapping.
🗓️ROADMAP
- Roadmap of improvements to be made to the studied pages.
🎨UX/UI DESIGN:
- Perfect knowledge ofFigmafor creatingzoning, wireframes, mockups, and prototypes(mobile, desktop);
- Developingfunctional specifications.
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TRUSTED ME IN AGENCY
McDonald's, Renault, BNP Paribas, Remote, HBO, Aviva UK, SNCF, L'Oréal, Transdev, Giphar, Poker Stars, ExpressVPN, Recommerce
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- JellyfishSenior Design Manager, UX/UI & ProductDIGITAL AND ITFebruary 2021 - July 2024 (3 years and 5 months)Paris, FranceCLIENTSAviva (UK), McDonald's (FR), BT (UK), SNCF (FR), PokerStars (UK), Tama (IL), ExpressVPN (USA), Villa Schweppes (FR), HBO (USA), etc.JOB SUMMARYLead UX to help clients achieve their goals, primarily on website and mobile app creations and optimizations.DETAILED MISSIONSDepending on the assignments and needs, I have been able to perform all or several of these steps:- Identification and scoping of client needs- Planning and budgeting definition- Stakeholder interviews- User interviews and questionnaires: design, execution, and analysis- Persona and user journey definition- Roadmap creation, and prioritization workshops- Expert audit of a user journey or the entire platform, and competitor analysis- Design and creation of wireframes, experience maps, prototypes, information architectures, and template and component definitions- Definition, implementation, and analysis of user tests- Mockup creation- Recommendations and drafting of specifications and functional requirements- Website or app acceptance testing- Project management and pivoting throughout the project with various departments (SEO, technical, editorial, creative, sales)- Client relations during website design, production, and maintenance- Mentoring junior UX designers
- WebediaUX Designer - Experience Design DepartmentMarch 2018 - February 2021 (2 years and 11 months)Île-de-France, FranceCLIENTSRenault, McDonald's, SNCF, Villa Schweppes, L'Oréal (USA), Groupe Labeyrie, Fondation Good Planet, Transdev, Recommerce, etc.JOB SUMMARYUX design and project management for website and mobile application creations and optimizations.DETAILED MISSIONS- Identification and scoping of client needs- Planning and budgeting definition- User interviews and questionnaires: design, execution, and analysis- Persona and user journey definition- Design and creation of wireframes, experience maps, and prototypes- Definition, implementation, and analysis of user tests- Transmission of UX decisions to creative teams, and mockup supervision- Recommendations and drafting of specifications and functional requirements- Website acceptance testing- Project management and pivoting throughout the project with various departments (SEO, technical, editorial, creative, sales)- Client relations during website design, production, and maintenance
- FreelancePhoto AssistantMay 2017 - February 2018 (9 months)FrancePhoto assistant for fashion shoots:- Assistance with lighting setup- Digital operator during the shoot- Liaison between the client and the photographer- Initial filtering of photo selections- Assistance with image post-production Software used: Lightroom; Photoshop; Capture One
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Education
- Master's degree, Publics of Culture and CommunicationUniversity of Avignon and the Vaucluse Region2015Master's degree, Publics de la Culture et Communication
- Master of Arts, Communication and Media, Cinema StudiesUniversity of Toulouse-le-Mirail (Toulouse II)2014Master Art, Communication et Médias, Étude du cinéma
Certifications
- Conversion Optimization CertificationGoogle