Freelancer profile translated to English.

Description

I am a freelance creative director specializing in content, social media, and digital strategy. I help brands, agencies, and platforms connect with their audience through relevant ideas, powerful narratives, and effective formats.

I get involved from strategy to creative execution, bringing a cultural, fresh, and results-oriented perspective. What sets me apart is my ability to unite creativity and strategy, working from insight to algorithm.

I have worked on global campaigns, brand launches, content planning, tone and voice development, editorial pieces, creative proposals for partnerships, and content direction for social media. I also lead workshops, teach classes, and collaborate on projects with social impact.

Available for:

– Creative direction per campaign

– Content and social media strategy development

– Copywriting, scripts, naming, and brand tone

– Workshops, training, and creative mentoring

– Editorial projects and branded content

I work well in a team and am always eager to make ideas shine.

Industry field of expertise

Languages

Spanish
Native or bilingual

Workplace preferences

Can work on-site

Madrid (up to 50km)

LA DESPENSA
HEAD OF CONTENT & SOCIAL MEDIA CREATIVE DIRECTOR
April 2014 - January 2025 (10 years and 9 months)
Creative professional specializing in building relevant brands in the digital environment. With over 10 years of experience leading teams and developing content strategies, I connect storytelling, culture, and business results. As a freelancer, I collaborate with agencies, brands, and platforms to conceptualize campaigns, direct narratives, and elevate social media content from idea to execution.

Expert in:

360º creative direction with a digital and social-first focus

Development of native content strategies for each platform

Editorial creativity, scriptwriting, and campaign conceptualization

Management and leadership of creative teams, designers, and copywriters

Brand tone, visual identity, and digital voice construction

Collaboration with talent, influencers, and brand ambassadors

Available for per-campaign projects, agency collaborations, or in-house creative support.

Brands: Jägermeister, Burger King, Corona, Beefeater, Bifrutas, Médicos del Mundo, La Casera, Schweppes, MINI, among others.
MÁS MUJERES CREATIVAS
FOUNDER & VICE PRESIDENT
April 2016 - Today (10 years and 2 months)
Co-founder and vice president of the non-profit association that promotes gender equality in the Spanish creative industry. Since 2016, I have led strategic initiatives, mentoring programs, events, and visibility campaigns with national impact. My experience in this role has allowed me to combine creative vision, community management, and the ability to generate alliances with institutions, brands, and media.

I bring:

Creative direction for cultural and social projects with a gender focus

Coordination of multidisciplinary teams and volunteers

Design of impact programs (mentoring, training, creative activism)

Management of institutional collaborations and brand sponsorships

Strategic communication and leadership in collaborative environments
MAGISTER GESTIÓN PUBLICITARIA - UCM
PROFESSOR
January 2014 - Today (12 years and 5 months)
I teach classes focused on how to build relevant brands in the digital environment. Through real-world case studies, practical exercises, and an updated view of the platform ecosystem, I teach how to generate ideas from insight to algorithm.

My approach combines strategy, creativity, and digital culture to train the next generations of creatives and strategists.

Experience in:

Design and delivery of classes and workshops on social-first content

Training in multi-platform creativity, branded content, and brand tone

Mentoring student projects and reviewing campaigns

Participatory dynamics with a practical and updated focus

Adaptation of curricula to junior, mid, and senior profiles