Aurélie Leborgne

As a free-lancer.

EXPERTISE: 1. Branding: what makes your brand unique and how to use it. 2. Luxury customer experience: making of your selling experience a complete experience. 3. Products expertise: sharing about your craftsmanship and unique know how. Development of tools to talk about your products in store (iPad catalogue, products sheets, leaflets...) 4. Training development: conception and animation of complete training programs; "train the trainer" modules, CRM module.

Writer, author of 4 novels:

- 2024: BIEN-AIMEE, January the 31st, 2024, Hachette, Finalist of Prix Maison de la Presse 2024, Selection Prix Mare Nostrum.

- 2022: LA FLAMME ET LE PAPILLON, Marabout. Award of Prix des Amis de l'Académie d'Aix 2022.

- 2020: PEINDRE LA PLUIE EN COULEURS, Marabout; Livre de Poche 2022; Hachette UK 2020 ("Can I give my stepkids back?") Find it here: https://www.librairiesindependantes.com/product/9782501138529/ or on Cultura, Fnac, Decitre, Le Furet du Nord, Amazon

- 2017: VOUS REPRENDREZ BIEN UN PETIT CHOU?, Amazon KDP

Follow me on Instagram: aurelietramier_auteur or on Facebook, aurelietramier.auteur

Lecturer at EU Business School, Munich (2015-2020) and EU Business School Barcelona, online MBA.

Lecturer at ESLSCA Paris, Fall 2018, MBA, 50-hour course about luxury management. https://www.eslsca.fr/en

In charge of a 30-hour course about Luxury Marketing, for MBA and Bachelor, 30-hour Marketing course for MBA and 36-hour Strategic Marketing course for Bachelor.

In charge of "Marketing", "Strategic Marketing" and "Luxury strategy". Bachelor and MBA level. About "Luxury strategy": this 30 to 50-hours course defines the meaning of a "luxury strategy", ie the difference between the management of a luxury brand and the management of a non-luxury brand. The course proposes reading, stores visits, brand tour at BMW Museum and case studies. The course develops various topics like branding, craftsmanship, 4Ps adapted to luxury or customer experience.