Audrey Mercier

• Launch of the PrestaShop affiliate program

- Prospecting and selection of an international partnership management platform

- Creation of the commission plan according to objectives: types of conversions, CAC, ROAS

- Monitoring the technical implementation of the program

- Identification, recruitment, and onboarding of affiliates

- Creation of information materials: guides, product presentations, communication kits

- Communication and support for the affiliate network

• Management of Display campaigns

- Definition of strategy and objectives

- Selection of the most suitable formats

- Monitoring and optimization of campaigns with external agencies

- 5 affiliate programs, 1 per country: France, Belgium, Italy, Spain, Portugal

- 2 affiliate platforms: TimeOne, Kwanko

• Program Development

Management of partnerships via affiliate platforms and directly, monitoring and recruiting new affiliates, negotiating promotional placements, allocating and optimizing investments based on performance.

• Launch of Branding Campaigns

Creation of project briefs, prospecting and contacting desired publishers, setting up and activating media campaigns (articles, social media posts, newsletters...).

• Creation of 2 Micro-Influencer Programs

- Tender process with several platforms, creation of briefs for Instagram campaigns, selection of influencers, verification and validation of posts before publication.

- Creation and management of partnerships via the TikTok Creator Marketplace, prospecting influencers and monitoring publications according to brief requirements.

• Visual Optimization

Creation of creative briefs for the in-house agency (generic and promotional banners, landing pages, emails, wording…).

• Performance Analysis

Weekly monitoring, quarterly and annual presentations.

• Budget Monitoring

Budget allocation, expense tracking, verification and attribution of transactions based on back-office information, liaison with the accounting department for invoicing.

• Launch of Affiliate Programs

Support and training for new advertisers, program creation, prospecting and activation of maximum affiliates in line with objectives.

• Advertiser-Publisher Partnership Management

Development of affiliate networks, recruitment and onboarding of new affiliates, negotiation and optimization of placements, creation of influencer campaigns, scheduling of email campaigns.

• Performance Monitoring

Weekly reports, quarterly and annual reviews, recommendations and optimization proposals.

• Invoicing and Budget Monitoring

Budget allocation, expense tracking, transaction processing based on advertiser approvals, payment monitoring, handling of affiliate claims.

Client portfolio: Castorama, BUT, Missguided, Birchbox, Onatera, Singapore Airlines… Publishers: cashback and couponing sites, comparison sites, influencers, display agencies, email marketers…