Audrey Lioret

Creative support for brands, agencies, and studios on art direction, branding, illustration, and motion design projects. Creation of strong, coherent, and adaptable visual universes for print, digital, social media, and animated formats. Creation of visual identities and brand systems. Art direction for campaigns and communication materials. Illustration dedicated to brand universes. Print, digital, social media, and merchandising adaptations. Motion design: short animations, animated posts and stories.

Senior art direction dedicated to Salomon within the agency: conception and production of 360° campaigns for sports/outdoor ranges (print, digital, social, retail).

Conception of key visuals and assets for event, promotional, and brand content campaigns, from concept to files ready for printing and online deployment.

Organization and direction of studio shoots (product and lifestyle) in collaboration with marketing and product teams.

Adaptation of 360° campaigns across all print and digital media: social media design, banners, web design, POS displays.

Overhaul and enrichment of the CRM graphic charter to strengthen visual consistency in emails and customer journeys.

Creation of logos, visuals, and illustrations for new product line launches, respecting the brand's overall identity.

Role of senior creative support for the internal team: managing large volumes of adaptations, ensuring brand consistency, and supporting marketing teams on creative topics.

Art direction and illustration for event and digital campaigns for consumer brands (Heineken, Monabanq, Renault).

Creative support roles for the agency on high-visibility projects, with a focus on illustration, motion design, and multi-format adaptation (print, web, screens).