About Athira V
Need to turn complex ideas into high-converting campaigns? I’m here to help.
I combine analytical rigor from my Master’s at INSEEC with hands-on experience in SaaS Growth (Zoho) to help brands scale. I don't just write; I build strategies that perform. Whether you are a startup looking for a Go-To-Market edge or an established brand needing a fresh voice, I bring a data-driven approach to every project.
How I add value:
- Performance Copywriting: Landing pages, ads, and newsletters designed to convert.
- Content Strategy: SEO-optimized blogs and LinkedIn authority building.
- GTM & Growth: Full-funnel marketing audits and product launch support.
- International Reach: Bilingual English communication with a global SaaS perspective.
Deliverables I handle:
- Email Sequences & Newsletters
- Social Media & Brand Voice Strategy
- SEO Web Content
- Market & Competitor Analysis
Let’s give your brand the digital edge it deserves. Send me a message, and let’s get to work!
English
Fluent
Hindi
Native or bilingual
Malayalam
Native or bilingual
French
Basic
Tamil
Conversational
Can work on-site
Paris (up to 50km), Clichy (up to 40km)
Experience
- ZOHO CORPORATIONProduct Marketing SpecialistE-COMMERCEOctober 2024 - February 2026 (1 year and 4 months)Chennai, Tamil Nadu, India
- Brand Campaign & GTM Execution: Led end-to-end Go-To-Market launches for 3+ major product features, coordinating cross-functionally with Product, Sales, and Design teams, accelerating time-to-market by 20% while maintaining consistent brand messaging across all touchpoints.
- Competitive Benchmarking & Market Analysis: Conducted ongoing competitor and industry trend research to inform brand positioning and campaign strategy, producing monthly and ad-hoc reports for senior leadership.
- Campaign Performance Reporting: Built and maintained monthly KPI dashboards in GA4 and CRM platforms, translating behavioural data into clear insights to refine messaging and improve campaign performance.
- Organic Brand Visibility & SEO: Drove a 15% increase in organic user acquisition through keyword clustering, on-page optimisation, and content strategy for core product landing pages.
- Customer Lifecycle & Retention Marketing: Designed automated lead-nurturing workflows and personalised email campaigns, improving customer retention and reducing churn.
- Performance Marketing (SEM): Improved MQL-to-SQL lead quality by 12% through targeted A/B testing on Google Ads copy, dynamic CTA placement, and strategic budget allocation.
- ZOHO CORPORATIONPresales EngineerDIGITAL AND ITMay 2022 - October 2024 (2 years and 5 months)Chennai, Tamil Nadu, India
- Customer-Centric Communication: Delivered tailored product demonstrations and value propositions for high-value enterprise clients (BPCL, Asian Paints), facilitating over $200k in closed revenue by translating complex solutions into compelling brand narratives.
- Cross-Functional Coordination: Acted as liaison between Sales, Product, and Client teams, aligning stakeholders, drafting orchestration documents, and managing action plan follow-ups throughout the sales cycle.
- Sales Enablement: Reduced sales cycle friction by 30% by creating clear, persuasive RFP responses and product briefs tailored to each client's business objectives.
- Client Needs Assessment: Conducted consultative assessments with clients to recommend customised digital solutions, ensuring alignment with their long-term growth goals.
- ZOHO CORPORATIONTechnical Support EngineerDIGITAL AND ITDecember 2021 - May 2022 (5 months)Chennai, Tamil Nadu, India
- Client Onboarding & (Zoho Inventory & Zoho Finance Suite ) Achieved and maintained a 95%+ Customer Satisfaction (CSAT) score by managing end-to-end software implementations and troubleshooting for global B2B clients.
- Cross-Functional Problem Solving: Collaborated seamlessly with product development teams to identify software bugs and streamline the user experience, proactively identifying upsell opportunities during support interactions.
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Education
- MSc 2 in Digital Marketing & EcommerceINSEEC Msc Paris
- Bachelor of CommerceHINDUSTHAN COLLEGE OF ARTS AND SCIENCE2022Bachelor of Commerce