About Athé
French
Native or bilingual
English
Fluent
German
Conversational
Italian
Fluent
Experience
- Fédération Races de Normandie - Haras du PinCommunication, Event, and Partnership OfficerCIVIC AND SOCIAL ORGANIZATIONSNovember 2025 - December 2025 (1 month)Caen, FranceSupport for structuring and promoting the sector's projects
- Led the redesign of the website (architecture, business needs definition, coordination, testing) – website launched on December 9, 2025.
- Designed a complete publishing dossier for a book on Norman breeders and breeds: mood board, content plan, mock-ups, editorial positioning, distribution strategy.
- Created and launched a Miimosa crowdfunding campaign: copywriting, visuals, definition of rewards, distribution strategy.
- Developed the annual event calendar and social media editorial calendar.
- Produced a professional newsletter (Brevo): structure, copywriting, segmentation, engagement optimization.
Development and management of corporate patronage- Created sponsorship packages, partner brochures, and prospecting pitches.
- Identified and qualified target companies, defined the prospecting strategy.
- Designed a patronage management dashboard: objective tracking, scenario simulations, reporting for boards of directors and institutional funders (including the Region).
- Complete structuring of the patronage system: objectives, targets, tools, monitoring, and reporting.
- JA & FNSEALiving Fresco of the Tour de France Feminin Finistère ProjectCIVIC AND SOCIAL ORGANIZATIONSApril 2025 - July 2025 (3 months)Finistère, FranceOrganization and coordination of an event project bringing together agricultural stakeholders and local partners.•Sponsorship sourcing and mobilization.•Project communication and promotion (social media, local press, partners).•Participation in the creation of the fresco and facilitation on the day of the event.
- Manoir de KerhuelEVENT PROJECT MANAGER & BUSINESS DEVELOPMENTHOSPITALITYSeptember 2022 - September 2024 (2 years)Plonéour-Lanvern, FranceProject Management & Operational Coordination• Full management of over 80 events (B2B & B2C) per year: design, planning, logistics, execution, and follow-up.• Global budget monitoring: development, cost control, resource optimization.• Logistical and technical coordination: service providers, scheduling, installations, unforeseen event management.• Roadmap development and management: objectives, timelines, operational adjustments.• Performance tracking: KPI implementation, strategic reporting to management.• Management of a team of 5 department heads and coordination of multidisciplinary teams.Commercial Strategy & Development• Restructuring of offerings and cost optimization leading to a 15% increase in event revenue.• Creation of targeted commercial strategies: market analysis, competitive intelligence, differentiation.• Implementation of customer acquisition and loyalty campaigns (emailing, phone, social media).• Development of strategic partnerships (service providers, agencies, influencers).Marketing & Communication• Management of the omnichannel marketing strategy: social media, press relations, storytelling, print.• Creation of promotional content and promotion of the offering (photos, videos, texts).• Proactive management of e-reputation: 4.9/5 rating on Mariage.net, "Best Wedding Venue" label.• Collaboration with influencers and specialized media to enhance site visibility.Customer Relations & User Experience• Implementation of a high-end relational approach: welcome, listening, personalization.• Multichannel customer relationship management (quotes, follow-ups, after-sales service).• Optimization of the overall customer journey to improve satisfaction and conversion.
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Education
- Double Master in International Business Development Management / Hotel and Tourism ManagementOpen Campus2024Double Master Manager Développement Commercial & International / Gestion Hôtelière et Touristique
- Master's Degree in Sports Science and Technology - Training and Optimization of Sports Performance - Specialization in Sports PsychologyUniversity of Brittany Occidentale2022Master STAPS