Freelancer profile translated to English.

Description

Founder of ARM Studio, I design retail experiences and design strategies for demanding brands — from strategic brief to spatial rendering.

With over 8 years of experience with houses like Printemps, Le Bon Marché, TAG Heuer, Salomon, Piaggio, and Stellantis, I work on art direction, customer experience consulting, and innovative concept development.

My project for Printemps Haussmann — the 7th Heaven circularity platform — received the IDEAT Best Shop 2022 award.

A graduate of a Master's in Design Inspired by Life at ENSCI – Les Ateliers, I integrate biomimicry and regenerative design approaches into my work, for creative solutions that are both unique and grounded.

Trilingual French / English / Spanish · Available immediately · Paris & remote

Industry field of expertise

Languages

French
Native or bilingual
Spanish
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

ARM Studio
Creative Director & Independent Designer
RETAIL (SMALL BUSINESS)
January 2022 - Today (4 years and 5 months)
Paris, France
Art direction and retail design for high-end sports and lifestyle brands. Project management from A to Z — from strategic brief to production follow-up — in collaboration with architecture firms and internal teams.

Recent projects:

○ Salomon Champs-Élysées flagship (with PAF Atelier) — art direction, coordination of stakeholders.

○ Aigle Paris flagship (with SGMS Studio & Flyaway Studio) — concept store, creative direction, scenography
Retail Design Retail Concept Art Direction Circular Economy
Groupe Printemps
International Art Direction & Merchandising Project Manager
RETAIL (SMALL BUSINESS)
April 2019 - October 2022 (3 years and 6 months)
Paris, France
Management of retail and scenography projects for the Printemps Group, in France and internationally. Liaison between creative teams, service providers, and management, with management of schedules, budgets, and approvals.

Key projects:

○ Printemps Haussmann — 7th Heaven · Circularity Platform, art direction and project management · IDEAT Best Shop 2022 Award
○ Printemps Haussmann × French Vikings · Pop-up store concept, art direction
○ Printemps Doha · International retail deployment, installations with PAF Atelier
Retail Design Retail Concept Art Direction Project Management
PVH France
Visual Merchandising Coordinator
RETAIL (SMALL BUSINESS)
July 2017 - August 2018 (1 year and 1 month)
Paris, France
Coordination of visual merchandising for the Calvin Klein and Tommy Hilfiger brands in France. Deployment of international guidelines, training of in-store teams, and monitoring of product displays across multiple sites.

Weekly monitoring of strengths and weaknesses of each store's sales areas to find product placement solutions.
Visual Merchandising Retail Design Visual Identity Project Coordination