Arthur Pers

- Conception and deployment of 360° communication strategies (earned, owned, shared media) for greentech and AI startups (H Company, TiltEnergy), aligning positioning, branding, wording, and key messages with environmental transition and industrial innovation challenges.

- Marketing: website optimization and updates: database and content updates, article writing, SEO strategy, analytics, and monitoring.

Management and animation of the Group's social media (LinkedIn and Instagram): editorial strategy, content and visual creation, community management, analytics, and monitoring.

- Management of national press relations campaigns with Cision: writing and distribution of press releases, opinion pieces, newsjacking, and expert content, generating +35% coverage in national and specialized media.

- Identification and activation of media placement opportunities related to current events (energy, industry, technological sovereignty), in direct coordination with journalists and newsrooms.

- Spokesperson coaching in media training: strategic preparation for TV appearances, radio shows, podcasts, and press interviews (definition of talking points, interview simulations, handling sensitive questions, post-intervention debriefing).

- Development of argumentation notes and key messages adapted for high-audience audiovisual formats (continuous news channels, BFM, business and innovation podcasts).

- Management of media partnerships and collaborations with industry influencers, strengthening client visibility with new qualified audiences (tech, energy, climate ecosystem).

- Monitoring and analysis of campaign performance (PR KPIs, share of voice, tone, reach, engagement), with strategic reporting to executives.

- Responsible for AGAPE's communication, including initial audit, strategic recommendations, and implementation of communication plans.

- Organization and participation in a press report (Entreprise d'Avenir BFMTV).

- Organization and facilitation of media training for the entire AGAPE team.

- Conducting responsible communication audits for clients, with recommendations based on current standards.

- Support for the implementation of Qualiopi certification in collaboration with the technical and commercial departments.

- Consulting and support for clients in their CSR (Corporate Social Responsibility) initiatives.

- Management of a client portfolio, acquiring at least 5 new clients per year.

- Use and optimization of the AGAPE digital platform to improve user experience.

- Co-management of the AGAPE digital platform development project.

- Creation and organization of events (information sessions, meetings, training) to raise awareness and engage business leaders in a CSR approach with AGAPE.

- Writing press kits, opinion pieces, articles, press releases, brand content, op-eds, and sponsored articles with an elegant and persuasive style.

- Strategic and operational management of daily communication and client relations.

- Definition and updating of communication plans.

- Media monitoring, analysis of communication plan results, and writing operational reports.

- Management and supervision of operational teams.

- Validation of communication tools, particularly press kits.

- Coaching for executives and spokespersons, as well as media training.