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Arthur De La RochefordièreAD

Arthur De La Rochefordière

Web Analyst Consultant

€250/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Arthur

Digital Analyst Consultant for 6 years specializing in tracking and Looker Studio. I help companies optimize their KPIs, dashboards, and digital strategies effectively.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Pixalione
    Web Analyst Consultant
    CONSULTING AND AUDITS
    February 2024 - June 2025 (1 year and 4 months)
    Paris, France
    • Creation of Looker Studio dashboards (e-commerce monitoring, acquisition performance, conversion funnel...)
    • Implementation of server-side tracking for two different clients via Addingwell and GTM
    • Implementation of Consent Mode V2 on several clients via Simo Ahava's solution on GTM
    • Implementation of consent management tools: Didomi, OneTrust, Tarteaucitron
    • Elaboration of tracking audits
    • Elaboration of tagging plans
    • Creation, configuration, and maintenance of Analytics and TMS environments
    • Investigation in case of data non-reporting
    Google Analytics Looker Studio Tracking Server-side tracking E-commerce tracking
  • AVISIA
    Web Analyst Consultant
    CONSULTING AND AUDITS
    February 2019 - February 2025 (6 years)
    Member of the Avisia Digital Team – Automotive & Luxury Sectors
    • Support for Product Owners for tracking during the launch of new websites
    • Development of tagging plans and evolution of tagging according to new features
    • Creation, configuration, and cleaning of Google Analytics accounts/properties/views + creation of
    segments/goals adapted to different needs
    • Creation and configuration of GTM containers
    • Implementation of tags in GTM
    • Investigation in case of anomalies in reported data
    • Creation of custom GA reports for Product Owners
    • Testing of IOS & Android tracking using the Fiddler tool
    • Testing of the brand's website
    • Dashboard creation
    Google Analytics Google Tag Manager Tracking E-commerce tracking Looker Studio

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Education

  • Master UX Marketing
    Hetic
    2019

Skill set

Categories