About Arp
English
Native or bilingual
Spanish
Basic
French
Basic
Experience
- Bricks & Clicks MarketingDigital Marketing & eCommerceDIGITAL AND ITJanuary 2004 - Today (22 years and 5 months)Durham, NC, USA
- Founded and managed a boutique digital marketing and web design firm, leading creative direction, client collaboration, and project execution.
- Designed and developed custom WordPress and Drupal themes, landing pages, and membership/eCommerce sites, emphasizing UX, visual storytelling, and responsive design.
- Produced graphics, multimedia assets, and branded content to support websites, marketing campaigns, and client communications.
- Integrated secure payment gateways and CRM systems, ensuring seamless user experiences and efficient lead management.
- Applied SEO, SEM, and analytics insights to inform design decisions, optimize user journeys, and improve conversion rates.
- Oversaw complex data migrations for organizations including Global SOF Foundation, Cruising Guides, Spanglaw, CHW Central, and NMC.org.
- Managed hosting environments across Acquia Cloud, Digital Ocean, and VPS servers, ensuring performance, scalability, and security.
- Sample Projects:
- ◦ • Sarepta.com – Drupal theming & development on Acquia Cloud with Git.
- ◦ • KillCliff.com – WordPress design & development for high-traffic eCommerce site.
- ◦ • ContractorCoachPro.com, PaintOPowerChildbirth.com,DoneAndDoneHome.com – eCommerce/membership builds with
integrated automation.- ◦ • HathaVinyasaBhavana.yoga, ElizabethDavis.com, GreyhouseInteriors.com – Custom WordPress development and configuration.
- Applicant InsightWeb DeveloperDIGITAL AND ITAugust 2012 - April 2014 (1 year and 8 months)New Port Richey, FL, USA
- Led front-end development, WordPress theming, and architecture for public facing websites.
- Implemented Git-based version control and collaborated with team members to improve site design and functionality.
- New Media ConsortiumDirector, Internet ServicesEDUCATION AND E-LEARNINGApril 2011 - April 2012 (1 year)Austin, TX, USA
- Managed and enhanced multiple Drupal websites for an international nonprofit.
- Developed new features, improved UX, and represented organization at industry conferences.
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Education
- BA EconomicsNorthwestern UniversityBA Economics