Freelancer profile translated to English.
Back to original languageAbout Arij
Digital communication is an art that combines Expertise (in digital and behavioral marketing), Passion for the profession, and Commitment to client projects.
In eight years of monitoring and e-reputation projects (strategic monitoring, competitive monitoring, trend monitoring), I have had the opportunity to tackle all facets of the role of monitoring manager. My greatest pride is having led monitoring projects for CAC 40 companies for several years, orchestrating international monitoring projects, managing crises with significant media impact, collaborating with specialized service providers, and helping SMEs gain visibility on social networks.
Since 2022, I have been bringing my expertise to digital agencies and companies wishing to analyze their image on social networks and gain a better understanding of their connected and mobile customers.
My 3 areas of expertise:
- Management of monitoring projects (e-reputation, competitive, informational, etc.)
- Community Management (moderation of reviews on forums and social networks)
- Digital strategy consulting (definition and optimization of digital strategies)
My goal: To help you preserve your reputation, avoid crisis situations, and keep an eye on the competition!
French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Can work on-site
Paris (up to 30km)
Experience
- Orange SASocial Listening ConsultantTELECOMMUNICATIONSJanuary 2022 - Today (4 years and 5 months)Issy-les-Moulineaux, France- Alerting and crisis management- Ad hoc studies on CSR topics- Digital strategy benchmark: Orange and its B-brands in several countries (Europe, Africa, and the Middle East)- Social media campaign reviews- Evangelization of the internal monitoring tool to employees
- Comptoirs du Multimédia DéveloppementMonitoring and E-reputation ConsultantDIGITAL AND ITJune 2011 - July 2019 (8 years and 2 months)End-to-end E-reputation project management:- Needs identification and project scoping with clients (methodology, scope, tools, study duration, report delivery)- Monitoring tool setup- Data collection, KPI monitoring, analysis, and deliverable creationSetting up alerts on sensitive topics and crisis managementThematic studies (trends, new insights)Competitive benchmarking on social networksModeration of reviews on forums and social networksLaunching contests on InstagramLaunching and monitoring advertising campaigns on FacebookSearching for partnerships, and collaborating on event projectsSelecting influencers and managing influencer campaignsParticipation in SEO projects and traffic monitoring via Google AnalyticsLeading work meetings and presenting deliverables to clientsClients:BNP Paribas, Air France, Leroy Merlin, Allianz, PMU, Cniel, Enedis
- IpsosAdvertising Study ManagerPRESS AND MEDIAMay 2009 - October 2009 (6 months)- Questionnaire development- Focus group moderation- Advertising creativity testing using the IPSOS barometer- Advertising campaign reviews (TV, print, and outdoor)
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Education
- Community ManagerInstitute of Media and Internet Communication2020• Evaluation de l’audience numérique • Optimisation du référencement organique • Évaluation de l’e-réputation • Mise en place d’une stratégie éditoriale • Production et planification de contenus pour les réseaux sociaux • Lancement, suivi et mesure de performance des campagnes publicitaires sur réseaux sociaux
- Doctoral ThesisParis Dauphine University2011Travail de recherche autour du bouche à oreille en ligne sur l'e-réputation des entreprises
Certifications
- Talkwalker Monitoring ToolTalkwalker2022