Freelancer profile translated to English.
Back to original languageAbout Ariadna
SUSTAINABILITY DOESN'T SELL IF YOUR BRAND ISN'T PERCEIVED AS REAL.
I help you showcase your brand's value with an identity that attracts premium clients, generates pride, and gives you the confidence to grow.
I know exactly how it feels when you decide to leave stability to embark on your own brand.
In a business that has to sustain you and not only that: in which you have put all your passion and a great desire for everything to go well. I've been there too.
BRAND IS LIKE SELF-LOVE: IF YOU DON'T TAKE CARE OF IT, WHO WILL?
My story could be yours. After more than ten years working for others, like you, I decided to overcome all my fears and launch my own studio.
Everything that had made me feel small years ago was making me big then.
I felt empowered and confident to build my own brand, my own business.
That—and the trust of many clients who are still with me—confirmed that this was the path.
My personal purpose became my brand's purpose:
that more and more people accept themselves as they are to expand their potential.
And, in parallel, I continue to collaborate with large international groups and brands such as Coty or Anne Möller, developing visual direction, key visuals, and brand applications for their launches in the beauty sector.
This dual perspective, strategic and creative, allows me to understand brand communication from the inside, with sensitivity, coherence, and purpose.
Spanish
Native or bilingual
English
Fluent
Catalan
Native or bilingual
Can work on-site
Barcelona (up to 50km)
Experience
- 4100 - Coty Int. BV - NL - EURO
On Malt
Creative Lead & Technical Production ManagementFASHION AND COSMETICSJanuary 2026 - April 2026 (3 months)Barcelona, SpainI led the full design process and technical production for the MEXX Summer Limited Edition (Coty Inc.), covering the Male and Female fragrances as well as the Body Mist range.Key responsibilities & achievements:Creative Concept & Design: Developed the full visual identity for the limited edition, creating a fresh and cohesive aesthetic that aligns with the brand’s DNA while standing out in the retail environment.Strategic Color Management: Defined the color palette and managed complex Pantone-to-CMYK conversions. Conducted physical color-matching sessions (Cromalines) to ensure perfect consistency across different substrates (folding boxes and labels).Technical Artworking: Prepared high-precision final artworks under international ISO standards (Fogra 39/51), managing the technical requirements of large-scale industrial printing.Project Coordination: Acted as the main point of contact between the Brand Management team in Paris and the printers in Spain, overseeing the entire workflow from the first sketch to the final physical proof validation.This project showcases my ability to combine high-level creative thinking with rigorous technical execution for a global Tier-1 beauty brand. - 4000 - Coty International BV - NLPRODUCT DESIGNJune 2024 - June 2024Barcelona, EspañaFor this project, I helped my client bring new products to life by creating 3D drawings.
- 4000 - Coty International BV - The NetherlandsVisual communication & Point of saleApril 2024 - May 2024 (1 month)Barcelona, EspañaI have been working on the visual campaign for the new fragrance launch, as well as the main elements for the point of sale.
Reviews
Sophie
4000 - Coty Int. BV - NL
Reviewed on 7/3/2025
Thrilled to collaborate once again with Ariadna, this time on the development of a mood video for an exciting upcoming launch. Her work continues to be very qualitative -creative, responsive, and effortlessly adaptable. 100% satisfied, as always.
Sophie
Sophie
4000 - Coty Int. BV - NL
Reviewed on 10/23/2024
The best freelancer as always, very flexible, creative and great communication. Will definitely work with Ari again!
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Education
- Master's Degree in Advertising Design and Brand Communication, Visual Design and Communication, generalESdesign Barcelona Design School2018Máster en diseño publicitario y comunicación de marcas, Diseño y comunicación visual, general
- Postgraduate in Social Media and Digital Marketing, Digital Communication and Multimedia ContentTecnocampus2019Posgrado Social Media y Márqueting Digital, Comunicación digital y contenidos multimedia
Skill set
Categories
- Other