Description

Experienced retail, luxury, fashion, and consumer goods industry executive with 15 years in senior leadership roles across APAC and EMEA. Proven track record in developing innovative omnichannel strategies and driving digital transformation. Key achievements include:

Led international teams, increasing direct-to-consumer sales mix from 5% to 30% and expanding marketplace presence across major platforms such as Amazon, Tmall, Rakuten, Bol, etc.
Developed innovative multi-brand retail concept, integrating cutting-edge digital tools to enhance customer experience both online and offline.
Created strategic approaches for global luxury brands, optimizing performance across diverse retail environments and gaining a comprehensive understanding of the travel retail industry's complexities.

Expertise in digital commerce, marketplace expansion, and creating seamless omnichannel experiences. Strong focus on innovation, team leadership, and driving sustainable growth in competitive markets.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Amsterdam (up to 50km), Brussels (up to 10km), Rotterdam (up to 10km)

Coravin
Vice President of Sales - International (EXCO Member)
March 2019 - August 2024 (5 years and 5 months)
Amsterdam, Netherlands
Building & leading a team of up to ~20 people across APAC and EMEA. From sales to strategy, marketing, retail, DTC, B2B, wholesale, operations and customer support. I led the APAC from Hong Kong (acting as GM), responsible for the regional P&L, before taking on EMEA Sales upon my relocation to Amsterdam.
LVMH - DFS
Manager Business Strategy for Fashion, Watches, Jewelry & Accessories
February 2018 - March 2019 (1 year and 1 month)
Hong Kong
• Designed the business development strategy of US$2.8B turnover for 30+ retail locations and 500+ brands.
• Project management for new developments, renovations, and optimizations among 20+ Merchandisers with responsibility of developing Business Plan, follow up of performance, reporting to Senior Management.
• Delivered presentations & recommendations directly to Senior Management/ExCo;
• Developed strong analytical skills (financial & strategic analysis, forecasting).
Richemont Group
Innovation & Development Director for TimeVallée
April 2014 - February 2018 (3 years and 10 months)
Hong Kong, CW, Hong Kong S.A.R.
My role evolved from Project Manager, responsible for designing, building and launching the first flagship store of TimeVallée (multi brand fine watchmaking concept), to leading the development of the concept and its deployment in dealer-operated locations.
• Developed new format of stores depending on locations, distribution channel, and clientele, with strong focus on customer experience thanks to innovative digital tools and excellence with store operations.
• Established Business model, 3 years strategic plan, yearly budget and P&L. In charge of the legal protection of the company for trademarks, contracts with Retailers, suppliers, coordination with watch Maisons (±20) etc.