About Anthony
French
Native or bilingual
English
Fluent
Experience
- LoowebFramer Expert | Webdesigner | Landing PagesDIGITAL AND ITJanuary 2022 - Today (4 years and 5 months)Bordeaux, FranceFounder of Looweb. Design anddevelopment of high-converting Framer landing pagesfor startups, agencies, and businesses. 50+ projects delivered in 3 years.Main tasks:•Creation of conversion-orientedlanding pageson **Framer**: structure, design, integration, launch•Redesignand optimization of existingFramer landing pages(structure, messaging, performance)•**Figma to Framer** integration: faithful mockups, 100% responsive•TechnicalSEOoptimization: structure, tags, Core Web Vitals•Implementation ofFramer CMSfor client autonomy•Animations andmicro-interactionsto enhance engagement•Consulting on page structure, user journey, andcopywriting•Process automation via Zapier, Make, AirtableMy landing pageshave generated+1 million views in total.The volume of leads varies by industry, but here are observed averages:• **Average conversion rate**: 2% to 5% depending on traffic and offer•Optimized landing pages: 5% to 12% conversion• **Core Web Vitals Score**: 90 to 100/100 on mobile and desktop• **Loading time**: 1 to 2 seconds on average•SEO:several landing pages ranked on Google's first pageRedesign example (before / after)Client case:Before redesign:•Conversion rate: 1.2%•Loading time: 4.5s•Core Web Vitals Score: 62•Few qualified leadsAfter redesign:•Conversion rate: 4.8%•Loading time: 1.6s•Core Web Vitals Score: 95•3.5x more leads generated with equal trafficAnother example•From 2.1% to 6.3% conversion•+200% leads•Bounce rate -35%•Average time on page +60%
- ThalesDigital Project Manager & Webdesign (Apprenticeship)AVIATION AND AEROSPACESeptember 2023 - October 2024 (1 year and 1 month)Bordeaux, FranceAs part of theinternal digital transformation**, I managed the implementation of a **communication strategyand digital tools for a team of400 employeesspread across5 sites in France and 1 site in Singapore.Main tasks:**• Digital project management**: roadmap management, team coordination, deliverable tracking, adherence to deadlines and budgets• **Design and creation of an internal web space**: UX, content structure, optimization of information comprehension and team skill development• **Webdesign & information structuring**: page design, content hierarchy, user experience improvement• **Digital content strategy**: definition of editorial line, production and distribution of web content• **Support for business teams**: implementation of digital tools and resources to improve autonomy and activity tracking• **Multimedia content production**: creation of presentation videos and digital materials•Organization of internal events(up to 300 participants) as part of change management and digital transformationResults:•Implementation of a digital communication strategy for 400 multi-site employees•Creation of an internal web space improving access to information and skill development•Improved dissemination of information and adoption of internal tools•Coordination of digital projects involving multiple teams in France and internationally
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Education
- Generative AI for video creationL'IA générative pour la création vidéo
- Master, MarketingBordeaux YNOV Campus2024Master, Marketing