Description

Hi!

I am Anne - a brand leader in the tech and digital business space, an expert in value-driven growth, and an award-winning brand strategist for lifestyle, health, tech, and mobility. I help you accelerate your impact with purpose and grow businesses for a sustainable economy – since 2012 with my own ventures.

Among the many companies I worked with are Lufthansa, Deutsche Bahn, Mercedes Benz, VIU Eyewear, Friendsurance, Applift, Osram, Harley Davidson, Offerista, Roland Berger, Applift, Tesa, CDU, Intel, and many more.Since 2020 with a strong focus on sustainable business strategies with Rebecca Henderson as my professor at Harvard.

I teach and speak about brand building, purpose, value-driven growth, innovation, and female leadership at events like the New Mittelstand Summit or Universities like D-School Potsdam and Macromedia.

Get in touch with me

- to clarify and strengthen your corporate or personal brand or positioning

- to explore growth opportunities

- to understand what makes you unique and relevant

- to sharpen your value proposition

- for strategic advisory for executives and leadership personalities

- for interviews, guest articles, or speaking requests

I work from Berlin, remote or would also work from your office if needed. Let's speak - gerne auch auf deutsch.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
French
Basic

Workplace preferences

Can work on-site

Berlin (up to 50km), Hamburg (up to 50km), Frankfurt am Main (up to 50km), München (up to 50km), Düsseldorf (up to 50km)

Anne Prib Consulting
CEO/Founder
May 2012 - Today (14 years and 1 month)
Berlin, Germany
Let's build strong impact-driven brands. We'll work on Clarity: On company, product, brand architecture, and offers. Personality and Purpose: What makes your brand unique and relevant? Structure and Consistency: One relevant messaging and wording over all brand touchpoints
- Brand Positioning and Strategy for an alcohol-free drinking experience
- Brand Positioning and Strategy for an alternative protein company
- Brand Mentoring Course for Marketing Manager's
- Brand Positioning and Marketing Strategy for a DiGA (digital health start-up)
- Brand Voice and Messaging Strategy for VIU Eyewear
- Brand Sparring Employer Value Proposition Development for a global agency
- Personal Brand Strategy for CEO's
- Insight Development, Focus Groups & Co-Development of Growth Platforms for a global motorcycle company and a global femcare company
- Communication Strategy, Brand Positioning, and Creative Brief development for an insuretch
Macromedia University
Dozentin Macromedia Hochschule
October 2020 - Today (5 years and 8 months)
Berlin, Germany
Current Issues in Management: digital transformation, digital innovation, agile management and talent management in the 21st century (including personal branding)
HPI School of Design Thinking
Teacher
October 2012 - February 2013 (4 months)
Teaching the Design Thinking process and methods to Basic Track students