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Anna MaffucciAM

Anna Maffucci

HR Change Management & OD Consultant

€850/day
Strasbourg, FR
15+ years

Average response time: 1 hour

About Anna

Trilingual HR change management and organisational development consultant with 20+ years of leadership experience in global organisations (Mars Inc., Wrigley). I help organisations navigate growth, transformation, and complexity by designing clear structures, effective workforce planning, and leadership practices that align people, culture, and strategy.
  • English

    Native or bilingual

  • French

    Fluent

  • Italian

    Conversational

  • Russian

    Native or bilingual

Can work on-site
Strasbourg (up to 50km), Paris (up to 50km), Frankfurt (up to 50km), Stuttgart (up to 50km), Basel (up to 50km)

Experience

  • ACVENTICE
    Founder, Organisational and HR Change Management Consultant
    HUMAN RESOURCES
    January 2024 - Today (2 years and 5 months)
    Strasbourg, France
    With 20+ years of driving global change programs, I help organisations turn strategic decisions into outcomes that stick. I partner with HR and leadership teams to structure, align, and embed change across the enterprise, reducing risk, building capability, and boosting adoption.

    My services include:
    • Framing & structuring change: Clarify purpose, priorities, and governance so transformations start with alignment, not confusion.
    • Organisational diagnostics & design: Assess roles, workflows, and decision paths to create structures that support change and scale.
    • Manager enablement & capability building: Equip leaders with tools, coaching, and alignment sessions to drive adoption and confidence.
    • Communication & employee experience design: Map journeys, engage teams, and reinforce behaviours to make change tangible.
    • People risk management: Identify retention, capability, and engagement risks, and mitigate them before disruption occurs.
    • Change adoption & benefits realisation: Measure adoption, embed new ways of working, and ensure lasting impact.

    I focus on practical, measurable outcomes, ensuring change is not just planned but understood, adopted, and sustained.
    Change and Transformation Management Organizational Design Gestion des risques Workforce Planning Employee Experience
  • Mars
    Director | HR Strategy & Data Transformation
    AGRICULTURE
    March 2012 - November 2022 (10 years and 8 months)
    Strasbourg, France
    At Mars, I led global HR strategy and transformation projects, helping leadership teams make data-driven people decisions and embed change across 25+ countries.

    Key contributions:
    • Designed and implemented HR analytics frameworks, improving workforce planning, talent management, and leadership pipeline strategies.
    • Led HR data governance programs, ensuring quality, compliance, and GDPR adherence across 100+ global HR data assets.
    • Oversaw global HR system deployments (Workday, SAP SuccessFactors, Salesforce) in collaboration with COEs and digital HR teams.
    • Managed and coached an international HR data and transformation team, building capability, cross-functional collaboration, and operational excellence.
    • Delivered internal training programs on HR best practices, organisational behaviour, and change management to strengthen adoption and leadership impact.

    I combine global HR experience, data-driven insights, and transformation expertise to help organisations align their structures, people, and systems for sustainable change.
    GDPR Change Leadership Change and Transformation Management HR Strategy & Transformation Leadership Development
  • Wrigley
    Sr Manager | HR & Total Rewards
    AGRICULTURE
    May 2004 - March 2012 (7 years and 10 months)
    Moscow, Russia
    I partnered with HR Business Partners and the Rewards CoE to transform HR processes, analytics, and Total Rewards strategies across 12 countries, enabling better decision-making, cost efficiency, and leadership alignment.

    Key contributions:
    • Redesigned Total Rewards reporting & analytics, providing actionable insights that guided pay-for-performance, incentive plans, and talent strategies.
    • Simplified HR/Finance workforce and budget planning processes and harmonised policies across mobility, benefits, retirement, and payroll, reducing benefits costs by 15% and shortening budget planning from 5 months to 4 weeks.
    • Led regional SAP HR integration and process optimisation (CISMEA), managing a team of 10, including change management and communication.
    • Supported post-acquisition integration, organisational effectiveness, and cultural alignment, coaching leaders and HRBPs to strengthen organisational health.
    • Designed and launched a coaching-based leadership program, increasing internal mobility by 23% and reinforcing succession pipelines.

    I combine global HR expertise, analytics-driven decision-making, and organisational development, helping leaders turn strategy into tangible, sustainable outcomes.
    Change Leadership Change and Transformation Management Workforce Planning Process Optimization Data Analytics

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Education

  • Diploma, Business Administration and Management, General
    The Open University
    2005
    Diploma, Business Administration and Management, General
  • Certificate, Nanodegree Program, Data Science for Bisiness Leaders
    Udacity
    2021
    Certificate, Nanodegree Program, Data Science for Bisiness Leaders

Certifications

  • CP FFP Pratique du Bilan de compétences
    APC RH & Formation
    2024
  • Coach Professionnel, Niveau VI, code NSF 315
    SIMACS
    2023

Skill set

Categories