About Anna
Newsletter Strategy & Growth
- Newsletter conception & setup (strategy, structure, tonality)
- Editorial planning & content strategy
- Growth through paid acquisition (lead magnets, Meta Ads)
- Efficient implementation through AI-powered workflows — produce faster without losing quality
- I run my own growing food newsletter in the DACH region
- 48% open rate for my own newsletter (consistently above industry average)
- Several years of B2B content strategy for international companies
- 3 years of editorial experience at an international magazine
- Studies: Media Management (Bachelor + Master)
German
Native or bilingual
English
Conversational
Experience
- Viessmann Generations Services GmbH & Co. KG
On Malt
Content StrategistENERGY AND UTILITIESJune 2025 - March 2026 (10 months)- Editorial planning and target group-oriented content
- Performance analysis with recommendations for action
- Content strategy (format development, channel-specific recommendations)
- Development and implementation of a multi-channel content strategy
- Viessmann Group GmbH & Co. KGSocial Media StrategistENERGY AND UTILITIESJanuary 2024 - Today (2 years and 4 months)Planning & implementation of a social media strategy for LinkedIn, Facebook, Instagram & X:- Content strategy (format development, channel-specific recommendations)- Conception & consulting- Editorial planning and target group-oriented texts- Integration of relevant trends and new features- Community management- Performance analysis with recommendations for action
- Corbeau WerbeagenturSocial Media ConsultantDIGITAL AND ITApril 2023 - Today (3 years and 1 month)Planning & implementation of a social recruiting campaign on Instagram & Facebook.
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Education
- Master of Arts in Business, MAFH St. Pölten2019Media Management