Description

How I work

Depending on the context, I operate either as:

Fractional Head of Digital & Operations

Strategic Advisor for digital, communication and content strategy

This allows me to adapt my level of involvement while maintaining a strong strategic and decision-making focus.

Fractional Leadership

When acting in a fractional leadership role, I support organizations with:

Definition of digital strategy and priorities
Structuring and evolution of service lines
Validation of strategic briefs and initiatives
Supervision of delivery quality and governance
Optimization of processes, workflows and efficiency
Support to founders and C-level in strategic decision-making

Strategic Advisory

In advisory contexts, I work on:

Positioning and communication strategy
Content architecture and funnel design
Alignment between strategy, messaging and execution
Facilitation of decision-making across teams and stakeholders
Translation of complexity into clear frameworks and actionable roadmaps

Where I’m most effective

I’m particularly effective in environments where:

Priorities are unclear
Initiatives are fragmented
Teams are producing a lot but struggling to decide what truly matters
Governance, alignment and strategic focus need to be strengthened

My approach

My approach is pragmatic and structured.

I combine strategic thinking, facilitation skills and hands-on experience in project and stakeholder management to ensure that strategies are not only well designed, but also work in real organizations.

I collaborate on project-based or part-time engagements, integrating quickly into existing teams while maintaining an external and independent perspective.

Languages

Italian
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Milan (up to 50km)

NUVOLE RETAIL,
HEAD OF DIGITAL
RETAIL (LARGE RETAILERS)
July 2023 - October 2024 (1 year and 3 months)
Milan, Italy
FROM DATA TO INSIGHTS
Led digital strategy and operations for lifestyle and retail clients. Supervised cross department teams. Improved processes, reporting and workflow efficiency. Trained internal teams and provided strategic direction to digital unit.
Communication strategy Process facilitation Strategic planning Digital communication Positioning strategy
BTO RESEARCH,
HEAD OF DIGITAL
DIGITAL AND IT
March 2022 - July 2023 (1 year and 4 months)
Milan, Italy
SCALED THE DIGITAL UNIT
Co-led the digital unit 15seconds, managing cross-sector clients and a multidisciplinary team. Oversaw integrated digital projects (content, ADV, social, media). Achieved +200% growth in turnover and team expansion within 1 year.
Process facilitation Team management Communication strategy Corporate strategy Positioning strategy
CONNEXIA,
SENIOR ACCOUNT MANAGER
DIGITAL AND IT
November 2017 - March 2022 (4 years and 4 months)
Milan, Italy
IMPROVED PROJECT PROFITABILITY
Managed end-to-end digital communication projects for consumer brands, pharma clients and public institutions. Coordinated multidisciplinary teams from proposal to delivery. Led multi-stakeholder projects with strategic and operational ownership.
Team management management accounting Digital communication Agile method Strategic planning