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Anjuli HertleAH

Anjuli Hertle

Go-to-Market & AI Implementation Advisor

€550/day
Stuttgart, DE
3-7 years
go-to-market-strategy
AI Consulting
Business development
SAAS
Market-Entry Strategy

Average response time: 1 hour

Freelancer profile translated to English.
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About Anjuli

I help B2B SaaS and Tech companies build revenue and enter new markets, internationally across UK, US, EMEA and DACH. Bilingual (German and English), with over 6 years of commercial responsibility for fast-growing companies.

I'm not a salesperson on demand. I'm the experienced partner who looks at the entire commercial picture, builds the go-to-market or partner strategy, sets up the system, and empowers your team to run it themselves.

Services:
- Go-to-Market and Market Entry (Positioning, Messaging, Entry Plan)
- Revenue and Partner Strategy
- Sales Enablement (Playbooks, Pricing, Messaging, Tooling)
- AI Implementation for Teams (Content, Workflows, Automation, GDPR compliant and EU hosted)

Background: Taxually (SaaS, indirect tax compliance), Deel, Digital Duco, across DACH, UK and EMEA. PRINCE2 Practitioner. Founder of PraxisNova AI.

Available on retainer, project-based or part-time mandate. Remote, flexible across time zones.
Software Publishing
Digital and IT Services
Banking and Financial Services
Real Estate

  • English

    Native or bilingual

  • German

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • PraxisNova AI
    Founder & AI Implementation Consultant
    SOFTWARE PUBLISHING
    March 2026 - Today (3 months)
    Stuttgart, Germany
    • • Advise German Mittelstand companies in construction, trades and real estate on adopting AI automation for workflows and back-office processes.
    • • Design and run hands-on AI workshops and process-automation projects, using GDPR-compliant, EU-hosted tools.
    • • Make AI practical for owners and operators who have no technical background, focused on real hours saved each week.
    AI Consulting Business development SAAS go-to-market-strategy Coaching
  • Freelance
    AI & Digital Transformation Consultant (Freelance)
    January 2026 - March 2026 (2 months)
    • • Helped professional-services firms put AI to work, with a focus on implementation and training the team to use it.
    • • Built practical AI workflows and ran training sessions to get new tools into daily use.
  • Taxually
    Partnerships & Revenue Manager, DACH / Enterprise
    January 2024 - February 2026 (2 years and 1 month)
    Taxually, B2B SaaS in indirect-tax compliance
    • • Owned partnership and revenue growth across DACH and international markets for a SaaS platform in the indirect tax compliance space.
    • • Built and managed partnerships with SaaS companies, marketplaces and agencies to open new revenue channels.
    • • Led enterprise engagements across Germany, Austria and Switzerland with senior decision-makers, CFOs and founders, advising on fit rather than pushing product.
    • • Contributed to sales playbooks, pricing strategy and internal enablement, and represented the business bilingually in complex commercial conversations.
Check out Anjuli's experience

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Education

  • PRINCE2 Practitioner, Project Management
    PRINCE2 Practitioner, Project Management
  • German A-Levels (Abitur equivalent), Economics focus
    German A-Levels (Abitur equivalent), Economics focus

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