Andrea Rosende Pérez

Led multi-market paid media strategy across 20+ countries, managing six-figure monthly budgets across Google Ads, Meta and other performance channels.

Designed scalable acquisition structures based on intent segmentation (Brand, Generic, Competitors) and market prioritisation. Balanced efficiency (ROAS / CAC) with long-term growth and incremental demand capture.

Worked closely with Data and Tech teams to validate tracking, attribution models and performance accuracy before scaling investment.

Led the digital acquisition strategy for key banking products, coordinating performance marketing, budget allocation and growth targets across multiple paid channels.

Responsible for defining positioning, scaling strategy and investment roadmap, working closely with media agencies, data teams and business stakeholders.

Managed high-impact launches and broad targeting strategies, aligning acquisition performance with profitability, risk and long-term growth objectives.

Started as a Paid Media Specialist, managing and optimising campaigns across Google and Meta for multiple clients and industries.

Promoted to Account Manager, taking ownership of client strategy, performance roadmaps and budget allocation decisions. Acted as the main point of contact, aligning media execution with business objectives and growth targets.

Led cross-functional coordination between creative, analytics and client teams to ensure scalable performance beyond tactical optimisation.