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Ana-Maria I.AI

Ana-Maria I.

Operations & Transformation Lead | Fractional COO

€1,158/day
London, GB
3-7 years

Average response time: 1 hour

About Ana-Maria

Operations Leader specialising in operating model design, operations transformation and execution across Strategy and Delivery in complex, evolving environments.

I work with organisations where growth, change or complexity has broken how the business runs - unclear or fragmented ownership, misaligned cross-functional teams, inconsistent
execution across parallel workstreams, and a gap between strategy and delivery.

I design how the business should operate, from operating models and governance to workflows and cross-functional ways of working, whilst ensuring these systems are implemented in practice, restoring clarity, accountability and consistent execution, by embedding structure that
aligns day-to-day delivery with business objectives and reduced dependency on individuals.

This includes leading change management, restructuring functions and implementing tech and AI enabled systems, workflows, and operational infrastructure that support growth without adding complexity.

Experience spans corporate and startup environments across technology, digital, and highgrowth organisations, working across EMEA, APAC, North America, and Latin America.
  • English

    Native or bilingual

  • Spanish

    Conversational

  • Romanian

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Institute for Social Value
    Director of Operations (SLT)
    CIVIC AND SOCIAL ORGANIZATIONS
    January 2025 - January 2026 (1 year)
    London, UK
    Designed and delivered a business-critical Operations transformation across Business Development (BD), Client Success (CS) and Governance at SLT level, restoring alignment and establishing the operating model required for consistent, scalable delivery

    • Mapped and introduced a clear end-to-end business workflow across lead → client → onboarding → live → ongoing management → renewal/retention
    • Defined sequencing, ownership, and handovers across BD and CS
    • Restructured Operations to support the business and the new BD-CS workflow
    • Led cross-functional programme across BD, CS, Operations and Governance
    • Introduced CRM structure, streamlined IT systems and implemented AI-enabled workflows
    • Established clear accountability, reduced friction and improved day-to-day collaboration
    • Enabled consistent, coherent and repeatable delivery across parallel workstreams
    • Improved client experience and employee satisfaction by fixing delivery and workflow clarity
    • Created system stability, enabling the CEO to step out of day-to-day coordination
    Operating Models Business Transformation Change Management Business Operations Operations Transformation
  • Institute for Social Value
    Governance Advisor
    CIVIC AND SOCIAL ORGANIZATIONS
    August 2024 - December 2024 (4 months)
    London, UK
    Focused on governance structures and operating models to support business performance, decision-making and organisational clarity.

    • Designed governance frameworks to strengthen accountability and decision-making across SLT and Operations
    • Established risk management and oversight structures
    • Introduced financial reporting and forecasting
    • Initiated design of the membership lifecycle framework aligning strategy, delivery and retention
    • Enabled cross-functional knowledge continuity
    Governance Frameworks Risk Management Decision Making Organizational Design Performance Improvement
  • AMI
    Operations Advisor
    CONSULTING AND AUDITS
    March 2020 - August 2024 (4 years and 5 months)
    Barcelona, Spain
    Worked across UK and US organisations at different stages, delivering transformation: from building Operations from scratch, to fixing fragmented or failing setups where workflows, ownership and execution had broken down.

    • Built and stabilised Operations functions where none existed, introducing structure, ownership and ways of working
    • Fixed early-stage or non-functioning setups by clarifying workflows, roles and handovers
    • Reworked existing Operations that were not delivering, aligning structure with how the business actually runs
    • Brought failing delivery back under control by restoring clarity, sequencing and accountability
    • Aligned day-to-day execution with business objectives to improve consistency, scalability and performance
    Business Transformation Business Operations Workflow Design Change Management Business Process Improvement

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Education

  • Bachelor of Laws
    University of Law
    2006
  • Diploma, Programmer Analyst
    College for Computer Sciences, Mathematics & Physics
    2002

Skill set

Categories